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Research project

Does an influencer (SMI) have to exist to be authentic?

Research groups:
Lead researchers:

Dr Carmen Lopez Lamelas
Research funder:

British Academy
Status:

Not active

Staff

Lead researchers

Doctor Carmen Lopez Lamelas

Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

International Marketing
Digital Marketing

Connect with Carmen

Email: C.Lopez@soton.ac.uk

Collaborating research institutes, centres and groups

Centre for Marketing Research

We research the science and art of marketing, focusing on areas like consumer behaviour, branding, and digital and data science.

Research outputs