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Doctor Carmen Lopez Lamelas

Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

  • International Marketing
  • Digital Marketing 

More research

Accepting applications from PhD students.


Dr. Carmen Lopez is an Associate Professor in Marketing.

Carmen's research focuses on the areas of international marketing and digital marketing. Her work has been published in highly regarded journals including Journal of World Business, Annals of Tourism Research, Tourism Management, Journal of Business Research, International Business Review, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Computers in Industry, Production Planning & Control, International Journal of Production Research, and Computers in Human Behavior, among others, as well as in many prestigious conference proceedings. She is a member of a number of American and European academies in the area of marketing.