8443 modules
Page 510
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MANG6337 2026-27
Marketing Communications and Media Management
Specifically, you will learn about advertising, PR, sponsorship, direct marketing and emerging communication techniques including the use of digital media. You will also learn about the importance of measuring marketing communications, about the creative process and about the integration of communication campaigns, and about the relationship between communications and branding. You will develop your understanding of the marketing communications campaign process, including different agency roles and the ways that communication solves business problems. Finally you will consider critiques of marketing communication and issues of ethics and social responsibility. -
MANG2044 2027-28
Marketing Communications and Media Management
In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative approaches, about managing marketing communications and media planning, and about the importance of measuring marketing communications. -
MANG2044 2026-27
Marketing Communications and Media Management
In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative approaches, about managing marketing communications and media planning, and about the importance of measuring marketing communications. -
MANG6337 2025-26
Marketing Communications and Media Management
Specifically, you will learn about advertising, PR, sponsorship, direct marketing and emerging communication techniques including the use of digital media. You will also learn about the importance of measuring marketing communications, about the creative process and about the integration of communication campaigns, and about the relationship between communications and branding. You will develop your understanding of the marketing communications campaign process, including different agency roles and the ways that communication solves business problems. Finally you will consider critiques of marketing communication and issues of ethics and social responsibility. -
MANG6260 2025-26
Marketing Data Science
This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area. -
MANG6260 2026-27
Marketing Data Science
This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area. -
MANG3054 2028-29
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG3054 2027-28
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG3054 2029-30
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG6517 2025-26
Marketing in the Digital Age for Accounting and Management
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice.