8443 modules
Page 511
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MANG6517 2026-27
Marketing in the Digital Age for Accounting and Management
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6577 2025-26
Marketing in the Digital Age for Business
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6577 2026-27
Marketing in the Digital Age for Business
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6518 2026-27
Marketing Practice-based Project
The Marketing Practice-based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice-based Project is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic. -
MANG6518 2025-26
Marketing Practice-based Project
The Marketing Practice-based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice-based Project is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic. -
MANG2100 2027-28
Marketing Research
This module aims to provide opportunities for you to develop an understanding of marketing research in theory and practice. There are two broad objectives:
(1) to enhance your knowledge of the research process and increase your awareness regarding the challenges associated with research, and
(2) to equip you to conduct your own research, leading towards your dissertation. -
MANG2100 2026-27
Marketing Research
This module aims to provide opportunities for you to develop an understanding of marketing research in theory and practice. There are two broad objectives:
(1) to enhance your knowledge of the research process and increase your awareness regarding the challenges associated with research, and
(2) to equip you to conduct your own research, leading towards your dissertation. -
MANG3077 2028-29
Marketing Simulation
Marketing theories, concepts, tools and models are applied via a computer simulation of a competitive industry. In the simulation game, teams of students will compete against each other in one industry and make decisions over a series of periods. Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others. -
MANG3077 2029-30
Marketing Simulation
Marketing theories, concepts, tools and models are applied via a computer simulation of a competitive industry. In the simulation game, teams of students will compete against each other in one industry and make decisions over a series of periods. Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others. -
MANG3077 2027-28
Marketing Simulation
Marketing theories, concepts, tools and models are applied via a computer simulation of a competitive industry. In the simulation game, teams of students will compete against each other in one industry and make decisions over a series of periods. Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others.