Research
Research groups
Member of:
Research interests
- Luxury Marketing
- Consumer Behaviour
- Digital marketing
- Capability related studies
Publications
20 publications
Page 1 of 2
Wai Wai (Joyce) Ko,
Yantai Chen,
Cheng Chen,
Meng-Shan (Sharon) Wu,
& Gordon Liu
, 2021
, Journal of World Business
, 56 (6)
Type: article
Sung Ho Han,
Cheng Chen,
& Timothy Lee
, 2021
, International Journal of Hospitality Management
, 94
Type: article
Wai Wai (Joyce) Ko,
Cheng Chen,
Gordon Liu,
Bang Nguyen,
& Sachiko Takeda
, 2020
, Information Technology & People
, 33 (6) , 1489--1514
Type: article
Weisha Wang,
Cheng Chen,
Bang Nguyen,
, 2020
, International Marketing Review
, 37 (6) , 1155--1180
Type: article
Bang Nguyen,
Junsong Chen,
Pantea Foroudi,
Xiaoyu Yu,
Cheng Chen,
& Dorothy Yen
, 2020
, Journal of Strategic Marketing
Type: article
Borja Genoves Guzman,
Cheng Chen,
Victor P.Gil Jimenez,
Harald Haas,
, 2020
, IEEE Access
, 8 , 80922--80935
Type: article
G. Liu,
M.S. Wu,
W.W. Ko,
Cheng Chen,
& Y. Chen
, 2019
, International Marketing Review
, 37 (4) , 713--734
Type: article
Saalem Sadeque,
Sanjit Kumar Roy,
Mohammad Shahidul Hasan Swapan,
Cheng Chen,
& Md Ashikuzzaman
, 2019
, Journal of Business Research
Type: article
Stacey Li,
Pratik Modi,
Meng-Shan Wu,
Cheng-Hao Chen,
& Bang Nguyen
, 2019
, Technological Forecasting and Social Change
, 139 , 303--310
Type: article
Sung Ho Han,
Yuksel Ekinci,
Cheng-Hao Steve Chen,
& Mi Kyeong Park
, 2019
, Journal of Hospitality Marketing & Management
, 1--19
Type: article
Supervision
Current PhD Students
PhD Business Studies & Mngt
PhD Business Studies & Mngt
Biography
Prior to becoming an academic, Steve worked for companies in the online retail industry as a senior executive for over 8 years, where he gained a wealth of experience in IT and marketing, specialising in web analytics.