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Professor Paurav Shukla

Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

More research

Accepting applications from PhD students.

Connect with Paurav

Email: p.v.shukla@soton.ac.uk

Tel: +44 23 8059 8592

Address: B2, West Highfield Campus, University Road, SO17 1BJ (View in Google Maps)

Research

Research groups

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 
  • Status and conspicuous consumption 
  • Cross-cultural comparisons 

Research projects

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