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Doctor Daisy Lyu

Doctor Daisy Lyu

Teaching Fellow

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

More research

Accepting applications from PhD students.

Connect with Daisy


Address: B2, West Highfield Campus, University Road, SO17 1BJ (View in Google Maps)


Dr Daisy Lyu is the Programme Leader of the BSc Marketing programmes. She is a Teaching Fellow in Marketing and is a member of the Marketing Research Group. She also holds FHEA certification awarded by the Advanced HE. She joined Southampton Business School in early 2016 as a PhD candidate in the Digital and Data Driven Marketing department. 

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