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Doctor Daisy Lyu

Dr Daisy Lyu

Lecturer in Marketing

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

More research

Accepting applications from PhD students.


Address: Boldrewood Campus, Burgess Road, SO16 7QF


Dr Daisy Lyu is the Programme Leader of the BSc Marketing programmes. She is a Lecturer in Marketing and is a member of the Marketing Research Group. She also holds FHEA certification awarded by the Advanced HE. She joined Southampton Business School in early 2016 as a PhD candidate in the Digital and Data Driven Marketing department. 

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