Mr Zhilin Cai

Mr Zhilin Cai

Research interests

  • Digital Marketing
  • Consumer behaviour

More research

Connect with Zhilin


Mr. Zhilin Cai is a Marketing Ph.D. Student in his second year within Southampton Business School at the University of Southampton. He holds a MRes. in Advanced Marketing Management from the University of Lancaster.


Mr. Zhilin Cai joined the Department of Digital and Data Driven Marketing at Southampton Business School in 2022. His current supervisors are Prof. Jaywant and Dr. Carmen, Dr, Fenfang.