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Professor Jaywant Singh

Professor Jaywant Singh

Head of Department

Research interests

  • Cause-related marketing
  • Social media
  • Strategic brand alliances

More research

Accepting applications from PhD students.

Connect with Jaywant


Jaywant Singh is Professor of Marketing at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton. He is the departmental Head of Research and Director of the Centre for Marketing Research. Professor Singh is also a member of the Editorial Review Board of the Journal of Advertising Research.