About
Dr Liyuan Wei is an associate professor in marketing at University of Southampton Business School (USBS). Currently Dr Wei is the MSc Digital Marketing programme leader at the Department of Digital and Data Driven Marketing at USBS.
Research
Research groups
Member of:
Research interests
- Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods
Current research
Dr Liyuan Wei’s current research involves responsible and ethical consumption and consumer wellbeing.
Publications
15 publications
Page 1 of 2
Paolo Antonetti, Carmen Valor, Manika Danae & Liyuan Wei,
2025, European Journal of Marketing, 59(7), 1891-1912
Type: article
Dorothy Yen, Jungmin Jang, Liyuan Wei, Nigel Morgan & Annette Pritchard,
2023, Journal of Policy Research in Tourism, Leisure and Events
Type: article
Liyuan Wei & Yupin Yang,
2022, International Journal of Research in Marketing, 39(3), 888-906
Type: article
Dorothy A. Yen, Geraldine Cohen, Liyuan Wei & Yousra Asaad,
2022, British Journal of Healthcare Management, 28(6)
Type: article
Dorothy Yen, Geraldine Cohen, Liyuan Wei & Yousra Asaad,
2022, Journal of Business Research, 142, 176-187
Type: article
Yiyan Li, Liyuan Wei, Xiaohua Zeng & Jianjun Zhu,
2021, International Marketing Review, 38(4), 756-779
Type: article
Fang Jia, Liyuan Wei, Ling Jiang, Zuohao Hu & Zhilin Yang,
2021, Journal of Business Research, 131, 69-80
Type: article
Ana Isabel Canhoto & Liyuan Wei,
2021, International Journal of Hospitality Management, 94
Type: article
Qiong Jia, Liyuan Wei & Xiaotong Li,
2019, Sustainability, 11(20)
DOI: 10.3390/su11205596
Type: article
Liyuan Wei & Junji Xiao,
2013, Marketing Letters, 26, 99–114
Type: article
Teaching
Marketing research methods, Marketing analytics, Marketing communications, Digital marketing, Strategic marketing
Biography
Dr Liyuan Wei joined the UoS in 2024. Before that, Dr Wei worked in Brunel University London and City University of Hong Kong. She holds a Ph.D. from Rotman Schcool of Management, University of Toronto in Canada.