Research projects

We have developed a deeper appreciation of the nature of risk and established new approaches to risk analysis through the wide variety of our research projects.
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Research project

AI is not Everything: The Enduring Role of Human Intelligence in Humanitarian Supply Chain Decision Support

Staff

Lead researchers

Dr Peng Xu D.Sc., FHEA

Lecturer in Management Science
Research interests
  • Data-driven decision analytics: Prescriptive and behavioral
  • Decision support models and systems
  • Optimization under risk and uncertainty
Connect with Peng

Email: P.Xu@soton.ac.uk

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Research project

Citizen trust in AVs

Staff

Lead researchers

Professor Paurav Shukla

Professor of Marketing
Research interests
  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 
Connect with Paurav

Email: P.V.Shukla@soton.ac.uk

Other researchers

Dr Nicholas Kelley

Lecturer (Assistant Professor) in Social Psychology
Research interests
  • Social and Affective Neuroscience
  • The Self
  • Self-Regulation
Connect with Nicholas

Email: N.J.Kelley@soton.ac.uk

Professor Uta Kohl

Professor of Law & Technology
Research interests
  • Platform economy
  • Internet jurisdiction in public and private international law
  • Freedom of expression, privacy and data protection law
Connect with Uta

Email: U.Kohl@soton.ac.uk

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Research project

Evaluating the Role of Peer-to-Peer Product Returns in Reducing Environmental Problems

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Research project

Modelling the wisdom of the crowd

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Research project

Modelling Complex Uncertain Environments

Staff

Other researchers

Professor Frank McGroarty

Chair in Computational Finance & FinTech
Research interests
  • Empirical Market Microstructure
  • Computational Finance
  • Systematic Mispricing
Connect with Frank

Email: F.J.MCGROARTY@soton.ac.uk

Emeritus Professor Johnnie Johnson

Research interests
  • Risk taking behaviour
  • Use of information in betting markets
  • Decision-making under uncertainty
Connect with Johnnie

Email: J.E.Johnson@soton.ac.uk

Dr Tiejun Ma

Associate Professor
Connect with Tiejun

Email: tiejun.ma@soton.ac.uk

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Research project

Myopic or Rational Financial Decisions? The Impact of Perceived Risks on Intertemporal Decisions

Staff

Lead researchers

Dr Chung-Ching Tai

Associate Professor in Risk Management
Research interests
  • Behavioural economics and Experimental economics
  • Neuroeconomics
  • Agent-based computational economics
Connect with Chung-Ching

Email: C-C.Tai@soton.ac.uk

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Research project

Understanding the role of perceived risk in dishonest decision making during a crisis