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The University of Southampton
Southampton Business School

Dr Wai Wai Joyce Ko 

Associate Professor of Marketing

Dr Wai Wai Joyce Ko's photo

Dr Wai Wai Joyce Ko is Associate Professor of Marketing within Southampton Business School at the University of Southampton.

Joyce completed her first degree in Philosophy (Minor Psychology) at The Chinese University of Hong Kong, and holds an MBA as well as a PhD from Royal Holloway, University of London. Prior to becoming an academic as a visiting tutor in Royal Holloway, University of London and later a lecturer in Brunel University London, Joyce worked for companies in the procurement and manufacturing industry as senior executive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, and product development, especially in the automotive sector.

Research interests

Research interests

  • Product and management innovation
  • Marketing strategies
  • Knowledge transfer and capability development

Research grants and funding:

  • Brunel University London Research Initiative and Enterprise Fund (BRIEF) Award (2013-2014), sole investigator, £14,699
  • Institute for Small Business and Entrepreneurship (ISBE) Research and Knowledge Exchange (RAKE) Fund (sponsored by Barclays, ESRC and National Council for Graduate Entrepreneurship) (2012-2013), co-investigator, £10,250
  • Brunel University London CEIBIEM research fund (2011-2013), principle investigator, £1,700
  • British Academy / Leverhulme Small Research Grant (2016/17), co-investigator, £9,000

Dr Wai Wai Joyce Ko
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

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