Publications

Browse our publications catalogue to learn about our research.
How to build trust in answers given by Generative AI for specific and vague financial questions
Alex Zarifis & Xusen Cheng, 2024, Journal of Electronic Business & Digital Economics
DOI: 10.1108/JEBDE-11-2023-0028
Type: article
The second extended model of consumer trust in cryptocurrency payments, CRYPTOTRUST 2
Alex Zarifis & Shixuan Fu, 2024, Frontiers in Blockchain, 7
DOI: 10.3389/fbloc.2024.1220031
Type: article
Leadership in Fintech builds trust and reduces vulnerability more when combined with leadership in sustainability
Alex Zarifis, 2024, Sustainability, 16(13)
DOI: 10.3390/su16135757
Type: article
Evaluating the impact of AI on insurance The four emerging AI and data driven business models
Alex Zarifis, Christopher P. Holland & Alistair Milne, 2023, Emerald Open Research, 1(1)
DOI: 10.1108/EOR-01-2023-0001
Type: article
Business Digital Transformation
Alex Zarifis, Despo Ktoridou, Leonidas Efthymiou & Xusen Cheng, 2023
DOI: 10.1007/978-3-031-33665-2
Type: book
Sustainable digital transformation in finance, tourism, transport, entertainment and social innovation
Alex Zarifis, Leonidas Efthymiou & Xusen Cheng, 2023
DOI: 10.1007/978-3-031-33665-2_1
Type: bookChapter
The five emerging business models of Fintech for AI adoption, growth and building trust
Alex Zarifis & Xusen Cheng, 2023
DOI: 10.1007/978-3-031-33665-2_4
Type: bookChapter