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Professor Tahir Nisar

Professor

Research interests

  • Crowdfunding
  • AI Automation
  • Social Media

More research

Accepting applications from PhD students.

Connect with Tahir

Email: T.M.Nisar@soton.ac.uk

Tel: +44 23 8059 3427

ORCID
LinkedIn

Profile photo 
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Name 
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Job title 
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Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
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You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Personalization and Digital Social Markets: Disrupting the Capitalist Economy The book discusses how digital personalization is reshaping economic and organizational life.

Dr Tahir M. Nisar is Professor of Strategy and Economic Organization and Behaviour at the Southampton Business School. Dr Nisar is currently working on AI machine learning, governance and leadership, and entrepreneurship and entrepreneurial finance. His research on Deploying AI Technologies for Business Value has been funded by a grant from Higher Education Innovation Fund (HEIF). Dr Nisar’s work has appeared in leading scientific journals, including Journal of Corporate Finance, Small Business Economics, British Journal of Management, Journal of Retailing, and Computers in Human Behavior. Dr Nisar is a Senior Fellow of the Higher Education Academy (HEA). Dr Nisar is the Associate Editor for Management Decision, and on the editorial boards for a number of academic journals including European Journal of Marketing.

Tahir is listed in Stanford University's new Database of Top 2% Rankings of Scientists in the World.

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

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