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Centre for Marketing Research

Centre for Marketing Research

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Who Rules the Sharing Economy? New Research Highlights Trust Gap in Regulation Debate

The rise of the sharing economy platforms like Uber and Airbnb has transformed how we travel, work, and live. But behind the convenience lies a complex challenge: how do we regulate this rapidly evolving sector?

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CMR members at the 2025 AMA Winter Academic Conference

Our CMR colleagues from the Department of Digital and Data Driven Marketing at the University of Southampton Business School recently attended the prestigious 2025 AMA Winter Academic Conference held in Phoenix, Arizona, U.S.

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Shades of Influence: How Skin Tone Shapes Consumer Choices in Fashion Rentals

Dr. Liyuan Wei, an Associate Professor at the Digital & Data-Driven Marketing Department at the Southampton Business School, delivered an engaging and thought-provoking research seminar titled "Skin Colour Congruence in Access-Based Consumption: Evidence from Fashion Rentals".

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Award for research on luxury and consumer behaviour

Congratulations to Professor Paurav Shukla and his research team for receiving the prestigious Best Paper Award from the Psychology & Marketing journal at the MICA International Communication Management Conference (MICA ICMC 2025).

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PhD researcher Çağla Dayanğan Sparks Engaging Discussions at the University’s Research Poster Showcase

At the recent Research Poster Showcase event held at the University, our PhD student, Çağla Dayanğan, presented her work on self-uncertainty identity and its consequences that generated lively discussions among attendees.

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