Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mrs Cagla Dayangan

Research interests

Consumer behaviour and self-identity
Conspicuous consumption
Brand management

Connect with Cagla

Email: c.dayangan@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

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ORCID

Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

International Marketing
Digital Marketing

Accepting applications from PhD students

Connect with Carmen

Email: c.lopez@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

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Google Scholar

ORCID

Dr Celine Stiris

Senior Teaching Fellow

Research interests

Digital Product Customisation
Digital Marketing
Luxury Brand Management

Connect with Celine

Email: c.stiris@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

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Dr Daisy Lyu PhD

Lecturer in Marketing

Research interests

Consumer psychology
Omni-channel retailing
Technology adoption theories

Accepting applications from PhD students

Connect with Daisy

Email: j.lyu@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

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ORCID

Dr Durga Vellore Nagarajan

Lecturer in D & D Driven Marketing

Research interests

Artificial Intelligence in Strategic Management
Generative and Transformative Ai in Risk Analysis and Management
Project Risk Management and Sustainability

Accepting applications from PhD students

Connect with Durga

Email: d.v.nagarajan@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

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Google Scholar

ORCID

Dr Fenfang Lin

Lecturer

Research interests

Marketing strategy
B2B SMEs branding & Marketing
Product innovation

Accepting applications from PhD students

Connect with Fenfang

Email: fenfang.lin@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

(View in Google Maps)

Google Scholar

ORCID

Mr Hanjia Duan

Research interests

Consumer resistance
Sustainable innovation
Consumer psychology

Connect with Hanjia

Email: hd4n21@soton.ac.uk

Dr Hongfei Liu

Associate Professor

Research interests

Digital marketing and social media
Services marketing
Strategic marketing and management

Accepting applications from PhD students

Connect with Hongfei

Email: hongfei.liu@soton.ac.uk

ORCID

Professor Jaywant Singh

Head of Department

Research interests

Cause-related marketing
Social media
Strategic brand alliances

Accepting applications from PhD students

Connect with Jaywant

Email: j.singh@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

(View in Google Maps)

Google Scholar

ORCID

Ms Karen Clinkard

Principal Teaching Fellow in Marketing

Research interests

Branding
Research Methods
Small business marketing

Connect with Karen

Email: k.j.clinkard@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

(View in Google Maps)

Google Scholar

ORCID

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