Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mrs Cagla Dayangan

Research interests

  • Uncertainty management 
  • Coping strategies
  • Dynamic capabilities
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Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

  • International Marketing
  • Digital Marketing 

Accepting applications from PhD students

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Dr Daisy Lyu PhD

Lecturer

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

Accepting applications from PhD students

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Dr Fenfang Lin

Lecturer

Research interests

  • Digital Marketing and Social Media 
  • Sustainable Marketing
  • B2B SMEs and Enterpreneurial Marketing

Accepting applications from PhD students

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Dr Hongfei Liu

Associate Professor

Research interests

  • Digital marketing and social media
  • Services marketing
  • Strategic marketing and management

Accepting applications from PhD students

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Professor Jaywant Singh

Head of Department

Research interests

  • Social media marketing
  • Consumer behaviour
  • Branding

Accepting applications from PhD students

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Dr Jingmin Huang

Lecturer in Marketing

Research interests

  • As a multidisciplinary researcher, Jingmin's principal research interest lies in applying mac…
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Ms Karen Clinkard MSc, CABS CMBE, CIM PGDip, SFHEA (Advance HE)

Principal Teaching Fellow in Marketing

Research interests

  • Employability
  • Enterprise education
  • AGILE mindset
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Dr Liyuan Wei

Associate Professor in Marketing

Research interests

  • Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods

Accepting applications from PhD students

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Dr Mohamed Mosaad

Lecturer in Marketing

Research interests

  • Regulating the Dark Side of the Sharing Economy
  • Sustainability and Public Policy in the Sharing Economy
  • Consumer Behaviour 

Accepting applications from PhD students

Connect with Mohamed