Centre for Marketing Research About our research Access to skills and expertise Our people Our projects Our publications Get in touch Postgraduate opportunities News Centre for Marketing Research Our projects Find out about the research projects we work on. Citizen trust in AVs Citizen trust in autonomous vehicles: the interactive role of regulatory focus on alleviating scepticism Does an influencer (SMI) have to exist to be authentic? Impact of the pandemic on interactions between older shoppers and rural retailers: Resilience? Retreat? And what can retailers do Inclusive autonomous vehicles: the role of human risks and trust narratives Professional SMEs in tourism – transnational development of skills acquisition