Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
When luxury loses its luster: how democratization affects traditional luxury consumers
Paurav Shukla & Veronica Rosendo-Rios, 2025, Psychology and Marketing
DOI: 10.1002/mar.22219
Type: article
Dynamic capabilities research in international marketing: a systematic literature review and direction for future research
Cagla Dayangan & Bilge Aykol, 2024, International Marketing Review, 41(6), 1618-1672
DOI: 10.1108/IMR-08-2023-0168
Type: article
From virtual trainers to companions? Examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
2024, Psychology and Marketing, 42(3), 842-865
DOI: 10.1002/mar.22154
Type: article
Understanding the Drivers of Industry 4.0 technologies to enhance supply chain sustainability: insights from the agri-food industry
Guoqing Zhao, Xiaoning Chen, Paul Jones, Shaofeng Liu, Carmen Lopez, Leonardo Leoni & Denis Dennehy, 2024, Information Systems Frontiers
DOI: 10.1007/s10796-024-10539-1
Type: article
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
Jing (Daisy) Lyu, Yan Danni Liang & Durga Vellore Nagarajan, 2024, Internet Research
DOI: 10.1108/INTR-01-2024-0073
Type: article
Should Global Brands Engage in Brand Activism?
Paurav Shukla, Veronica Rosendo-Rios & Dina Khalifa, 2024, Journal of International Marketing
DOI: 10.1177/1069031X241270606
Type: article
They forgot me! The exclusionary effects among complaining consumers when others receive a response
Zhiying Ben & Paurav Shukla, 2024, Psychology and Marketing, 41(11), 2741-2756
DOI: 10.1002/mar.22080
Type: article