Contact us
To learn more about working with our group, please contact Professor Paurav Shukla:
- email: p.v.shukla@soton.ac.uk
- phone: +44 (0)23 8059 8592
Centre for Marketing Research
Get in touch
Whether you're interested in collaborating on research or looking for support with a marketing challenge, find out how we can help.
Collaborate with us
We work closely with research partners as well as start-up businesses, charities and multinational corporations. We can provide consultancy for real-life marketing management challenges and collaborate on research projects.
Industry partners
We work very closely with industry partners in areas such as digital marketing, customer segmentation, marketing strategy, social media marketing, marketing analytics and insights and market research.
We invite visiting professionals to contribute to our group, who get involved with our research, and education and research training, including:
- Dr. Sanjay Nagaraj – Principal Consultant at Ericsson AB
- Adam Sharp – CEO and Co-founder of Clevertouch – a globally renowned leader in Martech
- Jon Puleston – Vice President Innovation at Kantar – a globally renowned leader in marketing research
Media commentary
Our members are often sought for their expertise on current marketing issues. We have provided industry commentary for:
- BBC
- The Guardian
- The Times
- international academic and industry conferences
Here are some examples of our work represented in the media:
- Can luxury fashion brands ever be truly inclusive?
- Should you use social media influencers in crisis comms?
- Impact of the pandemic on rural shopping habits
- Coronavirus: photos of empty supermarket shelves can encourage panic buying, study shows
- The challenge of Chinese lower-tier cities for luxury brands
Does Media Multitasking Always Have to Hurt Advertisers?
Please note: This video was recorded during Covid-19 lockdown.
Potential solution to shopping cart abandonment - research findings
Through our research, we found how self-regulation can help reduce the shopping cart abandonment challenge for companies - a $4.6 trillion global problem.