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Research project

Impact of the pandemic on interactions between older shoppers and rural retailers: Resilience? Retreat? And what can retailers do

Project overview

Funded by the National Innovation Centre for Rural Enterprise (NICRE)

Staff

Lead researcher

Dr Rob Angell PhD, MSc

Associate Professor in Marketing

Research interests

  • Advertising (new methods and attention)
  • Presentation (product and package design, website design)
  • Food retailing

Collaborating research institutes, centres and groups

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