Research project

Impact of the pandemic on interactions between older shoppers and rural retailers: Resilience? Retreat? And what can retailers do

Project overview

Funded by the National Innovation Centre for Rural Enterprise (NICRE)


Lead researcher

Dr Rob Angell PhD, MSc

Associate Professor in Marketing

Research interests

  • Advertising (new methods and attention)
  • Presentation (product and package design, website design)
  • Food retailing
Connect with Rob

Collaborating research institutes, centres and groups

Research outputs