Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
2016, Journal of Business Research, 69(11), 5008 - 5013
DOI: 10.1016/j.jbusres.2016.04.072
Type: article
A Stakeholder approach to managing Food
2016
DOI: 10.4324/9781315565262
Type: book
Conjoint analysis for social media marketing experimentation: Choice, utility estimates and preference ranking
2015, Managerial and Decision Economics, 37(4-5), 345-359
DOI: 10.1002/mde.2721
Type: article
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers
Cheng Chen, Bang Nguyen, P. Klaus & Meng-Shan Wu, 2015, Journal of Travel & Tourism Marketing, 32(8), 953-970
DOI: 10.1080/10548408.2014.956165
Type: article
The antecedents and consequences of information technology usage on trade show performance
Jaywant Singh, Paurav Shukla, Stavros P. Kalafatis & L. Ledden, 2014
Type: conference
Consumer commitment to luxury brands: Antecedents and consequences
Paurav Shukla, Madhumita Banerjee & Jaywant Singh, 2014
Type: conference
A decision-focused knowledge management framework to support collaborative decision making for lean supply chain management
Shaofeng Liu, Mike Leat, Jonathan Moizer, Phil Megicks & Dulekha Kasturiratne, 2013, International Journal of Production Research, 51(7), 2123-2137
DOI: 10.1080/00207543.2012.709646
Type: article