Our publications

Search our publications to read about our work in more depth.

Research outputs

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

2017, Journal of Promotion Management, 694 - 714

DOI: 10.1080/10496491.2018.1405523

Type: article

Online healthy food experiments: capturing complexity by using choice-based conjoint analysis

2017, The Behavior Analyst, 40, 373 - 391

DOI: 10.1007/s40614-017-0114-9

Type: article

Operant behavioral economics for e-mail marketing: an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and informational stimuli

2016, Managerial and Decision Economics, 37(4-5), 337-344

DOI: 10.1002/mde.2725

Type: article

Consumer attention to price in social commerce: Eye tracking patterns in retail clothing

2016, Journal of Business Research, 69(11), 5008 - 5013

DOI: 10.1016/j.jbusres.2016.04.072

Type: article

A Stakeholder approach to managing Food

2016

DOI: 10.4324/9781315565262

Type: book

Conjoint analysis for social media marketing experimentation: Choice, utility estimates and preference ranking

2015, Managerial and Decision Economics, 37(4-5), 345-359

DOI: 10.1002/mde.2721

Type: article

Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers

Cheng Chen, Bang Nguyen, P. Klaus & Meng-Shan Wu, 2015, Journal of Travel & Tourism Marketing, 32(8), 953-970

DOI: 10.1080/10548408.2014.956165

Type: article