Our publications

Search our publications to read about our work in more depth.

What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context

Tugra Akarsu, Pantea Foroudi & T.C. Melewar, 2020, International Journal of Hospitality Management, 91(2020)

DOI: 10.1016/j.ijhm.2020.102635

Type: article

The extended warming effect of social media

2020, Computers in Human Behavior, 110, 1-9

DOI: 10.1016/j.chb.2020.106389

Type: article

The impact of knowledge governance mechanisms on supply chain performance: Empirical evidence from the agri-food industry

Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne & Xiaoning Chen, 2020, Production Planning & Control

DOI: 10.1080/09537287.2020.1809023

Type: article

Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen & Dorothy Yen, 2020, Journal of Strategic Marketing

DOI: 10.1080/0965254X.2020.1807590

Type: article

Risk analysis of the agri-food supply chain: a multi-method approach

Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla & Sebastian Elgueta, 2020, International Journal of Production Research, 58(16), 4851-4876

DOI: 10.1080/00207543.2020.1725684

Type: article

Transforming the complexity of having multiple channels to an asset: reflective critics on the dual marketing and co-branding

Tugra Akarsu, Pantea Foroudi & T.C. Melewar, 2020

DOI: 10.1108/978-1-83867-685-820201010

Type: bookChapter

Utilitarian versus hedonic brands

Carmen Lopez & George Balabanis, 2020

DOI: 10.1007/978-3-030-39165-2_167

Type: conference