Centre for Marketing Research
Centre for Marketing Research

Our publications

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Innovative approaches to building enterprise risk management in emerging economies
Ilse Patricia Lopez De La Cruz, Alasdair James Marshall, Udechukwu Ojiako, Serkan Ceylan & Fenfang Lin, 2020
DOI: 10.4018/978-1-6684-4503-7.ch019
Type: bookChapter
A bibliometric investigation of service failure literature and a research agenda
2020, European Journal of Marketing, 54(10), 2575-2619
DOI: 10.1108/EJM-07-2019-0588
Type: article
IT-based product innovation strategies for small firms
Wai Wai (Joyce) Ko, Cheng Chen, Gordon Liu, Bang Nguyen & Sachiko Takeda, 2020, Information Technology & People, 33(6), 1489-1514
DOI: 10.1108/ITP-07-2018-0343
Type: article
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
2020, International Journal of Hospitality Management, 91(2020)
DOI: 10.1016/j.ijhm.2020.102635
Type: article
The extended warming effect of social media
2020, Computers in Human Behavior, 110, 1-9
DOI: 10.1016/j.chb.2020.106389
Type: article
The impact of knowledge governance mechanisms on supply chain performance: Empirical evidence from the agri-food industry
Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne & Xiaoning Chen, 2020, Production Planning & Control
DOI: 10.1080/09537287.2020.1809023
Type: article
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen & Dorothy Yen, 2020, Journal of Strategic Marketing
DOI: 10.1080/0965254X.2020.1807590
Type: article