Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Students telling stories or tall tales? Insights from employability and enterprise reflective narratives.
Karen Clinkard, 2020
Type: conference
The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains
Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur & Carmen Lopez, 2020
DOI: 10.26754/uz.978-84-18321-00-9
Type: conference
Reconceptualising at the higher education employability - enterprise interface; proposal and validation of the ‘AGILE’ mind-set tool
Karen Clinkard, 2019
Type: conference
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
2019, Journal of Air Transport Management
DOI: 10.1016/j.jairtraman.2019.05.002
Type: article
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
2017, Journal of Promotion Management, 694 - 714
DOI: 10.1080/10496491.2018.1405523
Type: article
Online healthy food experiments: capturing complexity by using choice-based conjoint analysis
2017, The Behavior Analyst, 40, 373 - 391
DOI: 10.1007/s40614-017-0114-9
Type: article
Operant behavioral economics for e-mail marketing: an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and informational stimuli
2016, Managerial and Decision Economics, 37(4-5), 337-344
DOI: 10.1002/mde.2725
Type: article