Centre for Marketing Research About our research Access to skills and expertise Our people Our projects Our publications Get in touch Postgraduate opportunities News Centre for Marketing Research Our publications Search our publications to read about our work in more depth. Risk analysis of the agri-food supply chain: a multi-method approach Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla & Sebastian Elgueta, 2020, International Journal of Production Research, 58(16), 4851-4876 DOI: 10.1080/00207543.2020.1725684 Type: article Transforming the complexity of having multiple channels to an asset: reflective critics on the dual marketing and co-branding 2020 DOI: 10.1108/978-1-83867-685-820201010 Type: bookChapter Utilitarian versus hedonic brands Carmen Lopez & George Balabanis, 2020 DOI: 10.1007/978-3-030-39165-2_167 Type: conference Science is about corroborating empirical evidence, even in academic business research journals Barry J. Babin , David J. Ortinau, Jean-Luc Herrmann & Carmen Lopez, 2020, Journal of Business Research DOI: 10.1016/j.jbusres.2020.06.002 Type: article Chinese SME development and industrial upgrading Fenfang Lin, Jake Ansell & Wai-Sum Siu, 2020, International Journal of Emerging Markets DOI: 10.1108/IJOEM-01-2019-0054 Type: article Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits Weisha Wang, Cheng Chen, Bang Nguyen & Paurav Shukla, 2020, International Marketing Review, 37(6), 1155-1180 DOI: 10.1108/IMR-01-2019-0012 Type: article Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships 2020, European Sport Management Quarterly DOI: 10.1080/16184742.2020.1765828 Type: article Pagination Previous page Previous … Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 … Next page Next