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Centre for Marketing Research
Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mr Long Chen

Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 

Accepting applications from PhD students

Email: monica.mihalache@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

Dr Moutusi Maity

Associate Professor

Research interests

  • Online channel characteristics and consumer decision-making/choice
  • Social media, Online reviews, Online word-of-mouth, Social influencers 
  • ICT and consumer privacy

Accepting applications from PhD students

Email: m.maity@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

ORCID

Dr Paul Williams

Principal Teaching Fellow in Marketing

Research interests

  • Customer Loyalty
  • Customer Satisfaction
  • Services Marketing

Email: paul.williams@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

ORCID

Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

Accepting applications from PhD students

Email: p.v.shukla@soton.ac.uk

Address: Boldrewood Campus, Burgess Road, SO16 7QF

Google Scholar
ORCID
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Dr Phil Megicks BCom, MBA, PhD, PGCE, DipM, FCIM

Associate Professor in Marketing

Research interests

  • Consumer behaviour
  • Ethics and sustainability
  • SME strategy

Accepting applications from PhD students

Email: p.r.megicks@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

ORCID

Dr Philip Alford

Lecturer

Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

Accepting applications from PhD students

Email: p.r.alford@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

ORCID
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Miss Polly Sokolova

Teaching Fellow in Marketing

Research interests

  • Consumer Behaviour
  • Consumer Psychology
  • Fluency

Dr Rob Angell PhD, MSc

Associate Professor in Marketing

Research interests

  • Advertising (new methods and attention)
  • Presentation (product and package design, website design)
  • Food retailing

Accepting applications from PhD students

Email: r.angell@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

Google Scholar
ORCID

Miss Sara Narimanfar

Email: sn6n22@soton.ac.uk

Tel: +447495195370

Address: Boldrewood Campus, Burgess Road, SO16 7QF

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