Doctor Fenfang Lin

Dr Fenfang Lin

Lecturer

Research interests

  • Digital Marketing and Social Media 
  • Sustainable Marketing
  • B2B SMEs and Enterpreneurial Marketing

More research

Accepting applications from PhD students.

About

Dr Fenfang Lin is a Lecturer in Marketing and Head of Teaching in the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton. She holds a PhD in Marketing from the University of Edinburgh and is a Fellow of the Higher Education Academy (HEA). From 2017 to 2022, she served as Programme Leader for the MSc Marketing programmes.