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Doctor Fenfang Lin

Dr Fenfang Lin


Research interests

  • Marketing strategy 
  • B2B SMEs branding & Marketing
  • Product innovation

More research

Accepting applications from PhD students.


Address: B2, West Highfield Campus, University Road, SO17 1BJ (View in Google Maps)


Dr Fenfang Lin is a Lecturer in Marketing within the Southampton Business School at the University of Southampton. She holds a PhD in Marketing from the University of Edinburgh. She is a Fellow of the Higher Education Academy (HEA) and has been the Programme leader for MSc Digital Marketing from 2018 to 2022.

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