Mrs Cagla Dayangan

Before joining Southampton Business School, Cagla Dayangan actively contributed to teaching and demonstrating, gaining expertise at both undergraduate and graduate levels at Dokuz Eylül University’s Faculty of Business. Cagla conducted seminars on Export and Import Operations Management, delving into the intricacies of global trade, during the academic years of 2021-2022 and 2022-2023. Additionally, she led students in exploring Business-to-business Markets, instilling in them a deep understanding of the complexities within B2B relationships for the academic years of 2021-2022 and 2022-2023. By imparting a comprehensive understanding of international business, from current issues to practical management strategies, Cagla actively contributed to fostering a dynamic and engaging learning environment.

Notably, Cagla delivered a seminar to graduate students exploring Social Entrepreneurship, offering valuable insights over 18 hours in the International Seminar at IAE Lyon School of Management, Lyon, France, in January 2024. Recently, she has taken on the responsibility of teaching and demonstration, including modules such as MANG 1043, as a Postgraduate Researcher at Southampton Business School.

Cagla Dayangan graduated with a Master's degree in Foreign Trade from the Department of International Trade and Business at Dokuz  Eylül University. Embarking on an academic journey, Cagla honed experience during two productive years in the School of Business at Dokuz  Eylül University as a PhD student. Passionate about delving deeper into the realms of academia, Cagla took a bold leap into the research-intensive atmosphere of Southampton Business School, where Cagla currently thrives as a postgraduate researcher in the Department of Digital and Data-driven Marketing. Scholarly pursuits revolve around the domains of consumer psychology, conspicuous consumption, and branding. Additionally, Cagla explores the crossroads of international marketing and supply chain management, all viewed through the lens of a demand-side perspective. Notably, Cagla brings practical insights to research, having led international trade and e-trade operations in the family's business within the footwear industry in Izmir, Turkey.

Cagla has also taken part in several international conferences such as The European Marketing Academy Conference (EMAC), the Academy of International Business Annual Conference (AIB), the American Marketing Association Global Marketing Special Interest Group Conference (AMA Global Marketing SIG), and European International Business Academy (EIBA) Conference. Cagla holds several Ad-Hoc reviewer roles for the International Business Review and international conferences such as AIB (Academy of International Business) Annual Conference, AMA Global Marketing SIG, AMS World Marketing Congress, and EURAM (European Academy of Management) Annual Conference. Remarkably, Cagla was recognized for her excellence as one of the best reviewers for the AIB 2023 Annual Conference held in Warsaw, Poland. Her commitment to advancing knowledge extends beyond her research, actively contributing to the academic community through review roles for conferences and esteemed journals.