Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review
Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster & Paurav Shukla, 2024, AI & Society
DOI: 10.1007/s00146-024-01895-2
Type: article
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach
Guoqing Zhao, Xiaotian Xie, Yi Wang, Shaofeng Liu, Paul Jones & Carmen Lopez, 2024, Technological Forecasting and Social Change, 203
DOI: 10.1016/j.techfore.2024.123345
Type: article
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age
Hongfei Liu, Chanaka Jayawardhena, Paurav Shukla, Victoria-Sophie Osburg & Vignesh Yoganathan, 2024, Journal of Business Research, 176
DOI: 10.1016/j.jbusres.2024.114587
Type: article
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
Paurav Shukla, N. Meltem Cakici & Dina Khalifa, 2023, European Journal of Marketing
DOI: 10.1108/EJM-01-2022-0038
Type: article
Negative spill over effects in brand alliance crises
La Toya Quamina & Jaywant Singh, 2023, Public Relations Review, 49(5)
DOI: 10.1016/j.pubrev.2023.102394
Type: article
Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation
2023, Appetite, 192
DOI: 10.1016/j.appet.2023.107097
Type: article
Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
2023, Journal of Retailing and Consumer Services, 76
DOI: 10.1016/j.jretconser.2023.103611
Type: article