Our publications

Search our publications to read about our work in more depth.

When luxury brand rejection causes brand dilution

Dina Khalifa,

& Paurav Shukla

, 2021 , Journal of Business Research , 129 , 110--121

DOI: 10.1016/j.jbusres.2021.02.041

Type: article

Digitalized social support in the healthcare environment: effects of the types and sources of social support on psychological well-being

Weisha Wang,

Paurav Shukla,

& Guicheng Shi

, 2021 , Technological Forecasting and Social Change , 164

DOI: 10.1016/j.techfore.2020.120503

Type: article

Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty

Stephen Wilkins,

Joe Hazzam,

& Phil Megicks

, 2021 , Journal of Strategic Marketing , 1--16

DOI: 10.1080/0965254X.2021.1946127

Type: article

The influence of a country's brands and industry on its image

Carmen Lopez,

& George Balabanis

, 2021 , European Journal of Marketing , 55 (1) , 27--62

DOI: 10.1108/EJM-06-2018-0414

Type: article

The role of photograph aesthetics on online review sites

Ben Marder,

Antonia Erz,

Robert Angell,

& Kirk Plangger

, 2021 , Journal of Travel Research , 60 (1) , 31--46

DOI: 10.1177/0047287519895125

Type: article

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Paurav Shukla,

& Veronica Rosendo-Rios

, 2021 , International Business Review , 30 (1)

DOI: 10.1016/j.ibusrev.2020.101768

Type: article

Nonprofit organizations and social-alliance portfolio size: evidence from website content

Omar Al-Tabbaa,

Carmen Lopez,

Palitha Konara,

& Desmond Leach

, 2021 , Industrial Marketing Management , 93 , 147--160

DOI: 10.1016/j.indmarman.2020.12.006

Type: article

When endorsers behave badly

Jovica Breberina,

Paurav Shukla,

& Veronica Rosendo-Rios

, 2021 , International Journal of Advertising

DOI: 10.1080/02650487.2021.2016267

Type: article

Can luxury fashion brands ever really be inclusive?

Dina Khalifa,

& Paurav Shukla

, 2021 , The Conversation

Type: article

Minimalism in consumption: A typology and brand engagement strategies

Aniruddha Pangarkar,

Paurav Shukla,

& Charles Ray Taylor

, 2021 , Journal of Business Research , 127 , 167--178

DOI: 10.1016/j.jbusres.2021.01.033

Type: article