Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Big business returns on B Corp? Growing with green & lean as any label is a good label
2023, Journal of Business Research, 170
DOI: 10.1016/j.jbusres.2023.114350
Type: article
Analysis of factors affecting cross-boundary knowledge mobilization in agri-food supply chains
Guoqing Zhao, Huilan Chen, Shaofeng Liu, Swansea University, Paul Jones & Carmen Lopez, 2023, Journal of Business Research, 164
DOI: 10.1016/j.jbusres.2023.114006
Type: article
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions
Aniruddha Pangarkar & Paurav Shukla, 2023, International Journal of Advertising, 42(7), 1226-1238
DOI: 10.1080/02650487.2023.2246260
Type: article
Unlocking the shopping myth
Daisy Lyu, IOANNIS KRASONIKOLAKIS & Steve Chen, 2023, Information & Management, 60(5)
DOI: 10.1016/j.im.2023.103818
Type: article
Does the transcultural problem really matter? An integrated approach to analyze barriers to eHealth SMEs’ development
Guoqing Zhao, J. Suklan, Shaofeng Liu, Carmen Lopez & Lisa Hunter, 2023, International Journal of Entrepreneurial Behavior & Research
DOI: 10.1108/IJEBR-08-2022-0740
Type: article
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Veronica Rosendo-Rios & Paurav Shukla, 2023, Journal of Business Research, 156
DOI: 10.1016/j.jbusres.2022.113490
Type: article
Service failure research in the hospitality and tourism industry
Tugra Akarsu, Reza Marvi & Pantea Foroudi, 2023, International Journal of Contemporary Hospitality Management, 35(1), 186-217
DOI: 10.1108/IJCHM-11-2021-1441
Type: article