Centre for Marketing Research

Our publications

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Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu & Jinhua Zhang, 2024, Annals of Operations Research, 338(2-3), 1241-1282
Type: article
Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan & Bang Nguyen, 2024, Information Systems Frontiers
Type: article
Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk & Malcolm Higgs, 2024, International Public Management Journal, 27(6), 896-920
Type: article