Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
When luxury democratizes: exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions
Veronica Rosendo-Rios & Paurav Shukla, 2022, Journal of Business Research, 155(B)
DOI: 10.1016/j.jbusres.2022.113448
Type: article
Increasing the effectiveness of ecological food signaling: comparing sustainability tags with eco-labels
2022, Journal of Business Research, 139, 1099-1110
DOI: 10.1016/j.jbusres.2021.10.052
Type: article
Reducing food waste from a social innovation perspective: a review of measures, research gaps and future directions
Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Aira Ong & Xiaoning Chen, 2022, International Food and Agribusiness Management Review, 26(2)
DOI: 10.22434/IFAMR2022.0006
Type: article
Reflective versus unreflective country images
George Balabanis & Carmen Lopez, 2022, International Business Review, 31(5)
DOI: 10.1016/j.ibusrev.2022.102024
Type: article
Revisiting the innovation–export entry link through a configuration approach
Carmen Lopez, Mohamed Yacine Haddoud & Dulekha Kasturiratne, 2022, Journal of Business Research, 149, 927-937
DOI: 10.1016/j.jbusres.2022.05.018
Type: article
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
2022, Journal of Business Research, 154
DOI: 10.1016/j.jbusres.2022.113338
Type: article
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements
2022, Information Technology & People
DOI: 10.1108/ITP-09-2021-0679
Type: article