Centre for Marketing Research

Our publications

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Daisy Lyu, Ioannis Krasonikolakis & Demetris Vrontis, 2022, Journal of Business Research, 153, 412-427
Type: article
Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu & Dina Khalifa, 2022, Journal of International Marketing, 30(4), 44-59
Type: article
G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang & X. Chen, 2022, IEEE Transactions on Engineering Management, 1-18
Type: article
Athanasios Patsiotis, Ioannis Krasonikolakis & Daisy Lyu, 2022, International Journal of Bank Marketing, 40(7), 1477-1500
Type: article
Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Aira Ong & Xiaoning Chen, 2022, International Food and Agribusiness Management Review, 26(2)
Type: article