Centre for Marketing Research
Our publications
Search our publications to read about our work in more depth.
Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Freyja Thoroddsen Sigurdardottir, R.G. Vishnu Menon & Asle Fagerstrøm,
2023, Journal of Business Research, 170
Type: article
Guoqing Zhao, Huilan Chen, Shaofeng Liu, Swansea University, Paul Jones & Carmen Lopez,
2023, Journal of Business Research, 164
Type: article
Aniruddha Pangarkar & Paurav Shukla,
2023, International Journal of Advertising, 42(7), 1226-1238
Type: article
Daisy Lyu, IOANNIS KRASONIKOLAKIS & Steve Chen,
2023, Information & Management, 60(5)
Type: article
Guoqing Zhao, J. Suklan, Shaofeng Liu, Carmen Lopez & Lisa Hunter,
2023, International Journal of Entrepreneurial Behavior & Research
Type: article