Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
2023, International Journal of Contemporary Hospitality Management, 35(1), 186-217
Type: article
Daisy Lyu, Ioannis Krasonikolakis & Demetris Vrontis, 2022, Journal of Business Research, 153, 412-427
Type: article
Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu & Dina Khalifa, 2022, Journal of International Marketing, 30(4), 44-59
Type: article
G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang & X. Chen, 2022, IEEE Transactions on Engineering Management, 1-18
Type: article
Athanasios Patsiotis, Ioannis Krasonikolakis & Daisy Lyu, 2022, International Journal of Bank Marketing, 40(7), 1477-1500
Type: article