Our publications

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Management strategies for prevention of forest fire and environmental degradation in tropics with special reference to Western Ghats of Kerala region, India

2022, Journal of Tropical Forest Science, 34(1), 24-33

DOI: 10.26525/jtfs2022.34.1.24

Type: article

Knowledge mobilization for agri-food supply chain decisions

Guoqing Zhao, Shaofeng Liu, Sebastian Elgueta, Juan Pablo Manzur, Carmen Lopez & Huilan Chen, 2022, International Journal of Decision Support System Technology (IJDSST), 15(2)

DOI: 10.4018/IJDSST.315640

Type: article

Rethinking authenticity

Carmen Lopez, Ellis Chefor & Barry J. Babin, 2022

Type: conference

When endorsers behave badly

Jovica Breberina, Paurav Shukla & Veronica Rosendo-Rios, 2021, International Journal of Advertising

DOI: 10.1080/02650487.2021.2016267

Type: article

Social media: where customers air their troubles—how to respond to them?

2021, Journal of Innovation and Knowledge, 6(4), 257-267

DOI: 10.1016/j.jik.2021.07.001

Type: article

Determinants of corporate sustainability message sharing on social media: a configuration approach

Hanne Knight, Mohamed Yacine Haddoud & Phil Megicks, 2021, Business Strategy and the Environment, 31(2), 633-647

DOI: 10.1002/bse.2941

Type: article

The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies

2021, International Marketing Review, 38(6), 1308-1330

DOI: 10.1108/IMR-01-2021-0006

Type: article