Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
When luxury brand rejection causes brand dilution
Dina Khalifa & Paurav Shukla, 2021, Journal of Business Research, 129, 110-121
DOI: 10.1016/j.jbusres.2021.02.041
Type: article
Forgiveness and redemption: A study on the impact of employees’ participation in the restoration of corporate brand image in a crisis
Jiao Feng, Jing Lyu, Hui Li & Qiang Lu, 2021, The Journal of Marketing Theory and Practice, 1-16
DOI: 10.1080/10696679.2021.1884496
Type: article
Minimalism in consumption: A typology and brand engagement strategies
Aniruddha Pangarkar, Paurav Shukla & Charles Ray Taylor, 2021, Journal of Business Research, 127, 167-178
DOI: 10.1016/j.jbusres.2021.01.033
Type: article
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Sung Ho Han, Cheng Chen & Timothy Lee, 2021, International Journal of Hospitality Management, 94
DOI: 10.1016/j.ijhm.2020.102847
Type: article
Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends
2021, Industrial Marketing Management, 93, 446-465
DOI: 10.1016/j.indmarman.2020.03.026
Type: article
Digitalized social support in the healthcare environment: effects of the types and sources of social support on psychological well-being
Weisha Wang, Paurav Shukla & Guicheng Shi, 2021, Technological Forecasting and Social Change, 164
DOI: 10.1016/j.techfore.2020.120503
Type: article
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Paurav Shukla & Veronica Rosendo-Rios, 2021, International Business Review, 30(1)
DOI: 10.1016/j.ibusrev.2020.101768
Type: article