About this course
If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. A year's paid work placement will give you valuable industry experience. You'll cover recent developments such as big data and digital marketing, and learn how to integrate them with traditional techniques.
Your A level results will determine which core or compulsory modules you'll need to take. Please see the programme specification for the most up-to-date module lists.
You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.
You'll spend the third year of your degree putting your marketing skills into practice during a paid placement year in industry.
With this course, you can:
get hands-on experience by running real digital campaigns for organisations
benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
develop an understanding of how to measure the success of marketing efforts in different types of companies
get skills in related topics such as accounting, analytics and strategy
learn how to use the latest marketing software and tools
This course is accredited by the Institute of Data and Marketing (IDM).
This course is based at Highfield, Southampton.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.