The University of Southampton
Filter your search:

Marketing (BSc)

Award
Bachelor of Science
Duration
3 years
Course type
Full-time
Campus
Highfield
UCAS course code
N501

About this course

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.

Your A level results will determine which core or compulsory modules you'll need to take. Please see the programme specification for the most up-to-date module lists. You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

With this course, you can:

  • get hands-on experience by running real digital campaigns for organisations

  • benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies

  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important

  • develop an understanding of how to measure the success of marketing efforts in different types of companies

  • get skills in related topics such as accounting, analytics and strategy

  • learn how to use the latest marketing software and tools

Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.

This course is accredited by the Institute of Data and Marketing (IDM).

Course location

This course is based at Highfield, Southampton.

Awarding body

This qualification is awarded by the University of Southampton.

Download the programme specification

The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.