The University of Southampton
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Marketing (BSc)

Award
Bachelor of Science
Length of course
3 years, starts September 2020
Course type
Full-time
Campus
Highfield
UCAS course code
N501

About this course

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.

You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

With this course, you can:

  • get hands-on experience by running real digital campaigns for organisations

  • benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies

  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important

  • develop an understanding of how to measure the success of marketing efforts in different types of companies

  • get skills in related topics such as accounting, analytics and strategy

  • learn how to use the latest marketing software and tools

Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.

This course is accredited by the Institute of Data and Marketing (IDM).

You can download the course details, including modules, in the programme specificationPDF opens in a new window (PDF, 223.05 KB).

Location and awarding body

The course location is Highfield campus in Southampton. The awarding body is University of Southampton.