Skip to main content

Marketing (BSc)

Award
Bachelor of Science
Duration
3 years
Course Type
Full-time
Campus
Highfield
UCAS Course code
N501

Clearing 2021: apply now if you've got your results

About this course

This course is undergoing revalidation. This is an internal quality assurance process that may result in some changes to course content in the future.

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

Your A level results will determine which core or compulsory modules you'll need to take.

With this marketing course, you can:

  • get hands-on experience by running real digital campaigns for organisations

  • benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies

  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important

  • develop an understanding of how to measure the success of marketing efforts in different types of companies

  • get skills in related topics such as accounting, analytics and strategy

  • learn how to use the latest marketing software and tools

Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.

This course is accredited by the Institute of Data and Marketing (IDM).

Accreditations

Sensory Marketing: Why it matters and how to use it

Experience a taster lecture delivered by Marketing lecturer Dr Tugra Akarsu.

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

Changes due to COVID-19

Although the COVID-19 situation is improving, any future restrictions could mean we might have to change the way parts of our teaching and learning take place in 2021 to 2022. We're working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.

Find out more on our COVID advice page.

Back to top