About this course
If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.
Your A level results will determine which core or compulsory modules you'll need to take. Please see the programme specification for the most up-to-date module lists. You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.
With this marketing course, you can:
get hands-on experience by running real digital campaigns for organisations
benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
develop an understanding of how to measure the success of marketing efforts in different types of companies
get skills in related topics such as accounting, analytics and strategy
learn how to use the latest marketing software and tools
Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.
This course is accredited by the Institute of Data and Marketing (IDM).
This course is based at Highfield.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
In light of COVID-19, we’ve made changes to some elements of course delivery for 2020-21. For details as to how this has changed delivery for this course, please view the Addendum to the Programme Specification PDF.
For Academic year 202021
A-levels additional information
Offers typically exclude General Studies
The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:
Art: including Design, Fine Art, Photography, Textiles
Communication and Culture
Health & Social Care
Hospitality and Supervision
Travel & Tourism
Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer:
ABB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows:
International Baccalaureate Diploma
Pass, with 34 points overall with 17 points at Higher Level
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
D in the BTEC Subsidiary Diploma plus AA from two A levels
DD in the BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
BTEC additional information
There are no additional requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *). * We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000
COVID-19: we've made some changes to the structure of the course for this academic year. Download the programme specification addendum in 'About this course' to learn more.
The course is made up of a combination of modules.
Compulsory modules will give you a thorough grounding in the theory and practice of marketing.
You can also choose from a range of optional modules to reflect your personal interests or future career options. These include commercial law, management ethics and successful decision-making.
You can broaden your studies by choosing:
You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.
Year 1 overview
Modules will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.
Optional modules this year cover subjects such as microeconomics and digital technologies.
Year 2 overview
You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.
Optional subject areas include entrepreneurial management and successful decision making.
Year 3 overview
You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task, and you'll be closely supervised by one of our academics.
You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.
Want more detail? See all the modules in the course.
COVID-19: we've made some changes to our modules for this academic year. Download the programme specification addendum in 'About this course' to learn more.
For entry in Academic Year 2020-21
Year 1 modules
You must study the following modules in year 1:
You must also choose from the following modules in year 1:
Learning and assessment
COVID-19: we've made some changes to our learning and assessment methods for this academic year. Download the programme specification addendum in 'About this course' to learn more.
The learning activities for this course include the following:
- classes and tutorials
- independent learning (studying on your own)
How you'll spend your course time:
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
Your assessment breakdown
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Weisha Wang is the course leader.
You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. This is an area where the industry is facing significant skills shortages.
You'll be prepared for roles such as:
digital account manager
social media manager
consumer data analyst
Companies our graduates have gone on to work for include:
This programme is accredited by the Institute of Data and Marketing (IDM). After you've completed your degree, you can choose to boost your career prospects by taking one additional exam to gain a professional IDM Certificate in Digital Marketing.
The Business School and Southampton Law School run the Small Business Clinic which offers advice to those interested in starting their own venture. With input from local companies, it offers you training and the opportunity to work with a mentor from industry to test out your ideas and receive expert feedback.
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
work experience schemes
CV and interview skills and workshops
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Fees, costs and funding
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £18,520.
What your fees pay for
Your tuition fees pay for the full cost of tuition and all examinations.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant that's linked to your chosen subject area.
We award scholarships and grants for travel, academic excellence, or to students from underrepresented backgrounds.
Support during your course
The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
When you apply use:
- UCAS course code: N501
- UCAS institution code: S27
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We aim to respond to you within 2 to 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Tel: +44(0)23 8059 5000