Business Analytics (BSc)

This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observ...

MANG2002 introduces simulation. An experimental technique, simulation is one the most widely used modelling techniques. This is because, unlike optimising techniques such as queuing theory, it requires few assumptions. As a result, analysts use it to solv...

MANG2006 introduces the building blocks of Management Science as a discipline, which is at the heart of decision-making. The module introduces the history and the context along with the general Management Science approach to decision-making. The rest o...

This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. SAS (Statistical Analysis System) is the leading data analytics software package. This module will cover the fundamental...

Programming is a structured way of giving a computer unambiguous instructions to perform specific tasks. Knowledge and experience of programming not only improves your employability but it also teaches you analytical skills such as breaking down a problem...

The emergence of the digital economy has unlocked new opportunities, leading to the creation of new innovations in data driven industries. New digital business models have also accelerated ‘creative destruction’, disrupting the existing business models of...

This module provides a deep insight in some key theories and topics in Financial Management. The module looks at how firms and corporation manage financial investment and decisions in the long term and short term. The module will discuss topics ranging fr...

This module explores the opportunities and challenges presented by the growing importance of the environmental agenda in the political, social economic and technological context. With increasing environmental awareness comes a need for commercially sustai...

This module considers the generic aspects of decision processes that take place at individual and organisational levels and demonstrates how various lines of enquiry and analytical techniques can help achieve better quality decisions. It draws sharp atten...

Operations management is concerned with the management of resources for producing and delivering products or services. Case study material will be used in the module to illustrate many of the important issues faced by operations managers as well as coveri...

Auditing and taxation are both essential elements of accounting. An appreciation of the two subjects is important not only for accountants but also for management. Auditing is a crucial element of financial reporting and corporate governance. Taxation imp...

This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. Having learnt the basic techniques and principles of business analytics in previous modules, this module will introduce...

Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data mining techniques to manage cust...

This module serves as the final project/dissertation for the students studying Business Analytics and Business Analytics with Placement Year. The final project provides you with the opportunity to conduct a large piece of research work on a topic of inter...

As organisations have become more knowledge intensive, the ability to manage knowledge has become a matter of competitive survival. This module is intended to provide students with a blend of theory and current practice in knowledge management in organisa...

Organisations are typically faced with many decision problems in the running of their operations and they strive to make better decisions by finding good, or ideally the best (optimal), solutions to such problems. This module is concerned with how decisio...

Programming is a structured way of giving a computer unambiguous instructions to perform specific tasks. Knowledge and experience of programming not only improves your employability but it also teaches you analytical skills such as breaking down a problem...

This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-mak...

The module provides an overview of the diffusion of entrepreneurship in international settings, including USA, Europe, and developing economies, by examining entrepreneurial strategy, process and operations that entrepreneurs are engaged in at various sta...

The important contributions that high-growth firms make to the economy through their generation of revenue and jobs have long been recognised. Entrepreneurs often seek growth to maximise their returns, while others embark on a trajectory of ‘accidental gr...

Students will be equipped with both knowledge and understanding of definition and characteristics of project, objectives, stakeholders and definitions of project success/failure, scope management, matrix organisations, the project life-cycle, project plan...

In today's highly competitive environment, though, strategic operations capabilities must be in place in order for organisations to provide goods and services that meet and exceed customer requirements. Key issues such as cost, speed, quality, flexibility...

Technological innovation is increasingly recognised as one of the most important sources of sustainable competitive advantage for businesses around the world. However, building an organization which can successfully and repeatedly create technological inn...