About this course
This accredited 3-year business analytics degree will give you a solid education in business. You'll gain the specialist skills needed to help organisations understand their customers. You'll also learn how to use data to make effective business decisions.
Your A level results will determine which core or compulsory modules you'll need to take. Please see the programme specification for the most up-to-date module lists.
You'll develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.
With this BSc Business Analytics course you can:
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gain experience of industry-standard analytics software, including the most commonly used SAS (Statistical Analysis System) package
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explore possible career paths by studying interdisciplinary modules, including languages and web design
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learn the fundamentals of programming
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put your knowledge into practice by working on a project to address a real-world industry issue
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benefit from the expertise of our research-focused academics, as well as input from industry
All of our Business courses include the option to spend a year studying abroad, at one of our partners in Europe, North America, Australia or Asia. It is a unique opportunity to experience another culture, improve your language skills and enhance your CV.
You'll graduate with a degree accredited by:
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CIMA (Chartered Institute of Management Accountants)
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AACSB (Association to Advance Collegiate Schools of Business)
The course is very flexible because you can choose some of the modules you'll study. For example, you can deepen your accounting and finance knowledge or study relevant business and management topics.
You can take this course with a paid industrial placement year, and gain valuable experience: Business Analytics with Placement (BSc).
Accreditations


Course location
This course is based at Highfield.
Awarding body
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
Entry requirements
For Academic year 202021
A-levels
AAB
A-levels additional information
Offers typically exclude General Studies
The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects
Applied subjects
Art; including Design, Fine Art, Photography, Textiles
Communication Studies
Communication and Culture
Creative Media
Creative Writing
Critical Thinking
Dance
Drama
Film Studies
Health &Social Care
Home Economics
Hospitality and Supervision
ICT/IT
Leisure Studies
Media Studies
Music Technology
Outdoor Education
PE
Performing Arts
Public Services
Sports Studies/Science
Theatre Studies
Travel & Tourism
World Development
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer:
ABB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows:
ABB
International Baccalaureate Diploma
Pass, with 34 points overall with 17 points at Higher Level
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
D in the BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
BTEC additional information
There are no additional requirements
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *). * We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
COVID-19: we've made some changes to the structure of the course for this academic year. Download the programme specification addendum in 'About this course' to learn more.
The course is made up of a combination of modules. Compulsory modules provide a thorough grounding in the key concepts of business and business analytics.
You can choose from a range of optional modules to reflect your personal interests or future career aspirations. Options may include topics like digital business models, and operations management.
You can also broaden your studies by choosing:
You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.
Year 1 overview
Compulsory modules cover accounting and practical management skills. You'll draw on different disciplines to explore the development of business concepts and key technologies, giving you greater insights into the contemporary business world.
These modules lay the foundations for the rest of your studies. The variety of topics you'll study in year 1 will also help you to identify areas of business that most interest you.
Year 2 overview
You'll study a number of specialist core and compulsory modules with a data analytics focus. These cover topics such as forecasting, simulation, optimisation, data mining and knowledge management.
You'll also choose from a range of optional modules.
Year 3 overview
You'll continue to focus on data analytics while pursuing your interests by choosing from a range of optional modules.
For your final project you'll investigate a business problem or issue an organisation is facing and write a dissertation on it. This will put your analytical skills into practice, as you prepare for working life in your chosen career.
Want more detail? See all the modules in the course.
Modules
For entry in Academic Year 2021-22
Year 1 modules
You must study the following modules in year 1:
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
Your assessment breakdown
Year 1:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Libo Li is the course leader.
Careers
Business analytics skills are in demand. Your technical skills will be valued by organisations that collect and use large amounts of data, including:
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government
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manufacturing
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healthcare
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defence
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consultancy firms
You'll be prepared for roles such as:
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risk analyst
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data analyst
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data scientist
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business analyst
This degree could also be the foundation for postgraduate study. It meets the entry criteria of many Masters courses that require quantitative or mathematical study.
The Business School and Southampton Law School run the Small Business Clinic which offers advice to those interested in starting their own venture. With input from local companies, it offers you training and the opportunity to work with a mentor from industry to test out your ideas and receive expert feedback.
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
work experience schemes
CV and interview skills and workshops
networking events
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £18,520.
What your fees pay for
Your tuition fees pay for the full cost of tuition and all examinations.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant that's linked to your chosen subject area.
We award scholarships and grants for travel, academic excellence, or to students from underrepresented backgrounds.
Support during your course
The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
When you apply use:
- UCAS course code: N100
- UCAS institution code: S27
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We aim to respond to you within 2 to 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000