About this course
This course is undergoing revalidation. This is an internal quality assurance process that may result in some changes to course content in the future.
This accredited 3-year business analytics degree will give you a solid education in business. You'll gain the specialist skills needed to help organisations understand their customers. You'll also learn how to use data to make effective business decisions.
Your A level results will determine which core or compulsory modules you'll need to take.
You'll develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.
With this BSc Business Analytics course you can:
-
gain experience of industry-standard analytics software, including the most commonly used SAS (Statistical Analysis System) package
-
explore possible career paths by studying interdisciplinary modules, including languages and web design
-
learn the fundamentals of programming
-
put your knowledge into practice by working on a project to address a real-world industry issue
-
benefit from the expertise of our research-focused academics, as well as input from industry
All of our Business courses include the option to spend a year studying abroad, at one of our partners in Europe, North America, Australia or Asia. It is a unique opportunity to experience another culture, improve your language skills and enhance your CV.
You'll graduate with a degree accredited by:
-
CIMA (Chartered Institute of Management Accountants)
-
AACSB (Association to Advance Collegiate Schools of Business)
The course is very flexible because you can choose some of the modules you'll study. For example, you can deepen your accounting and finance knowledge or study relevant business and management topics.
You can take this course with a paid industrial placement year, and gain valuable experience: Business Analytics with Placement (BSc).
Accreditations
Course location
This course is based at Highfield.
Awarding body
This qualification is awarded by the University of Southampton.
Download the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Changes due to COVID-19
Although the COVID-19 situation is improving, any future restrictions could mean we might have to change the way parts of our teaching and learning take place in 2021 to 2022. We're working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.
Find out more on our COVID advice page.
Entry requirements
For Academic year 202122
A-levels
AAB
A-levels additional information
Offers typically exclude General Studies
The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects
Applied subjects
Art; including Design, Fine Art, Photography, Textiles
Communication Studies
Communication and Culture
Creative Media
Creative Writing
Critical Thinking
Dance
Drama
Film Studies
Health &Social Care
Home Economics
Hospitality and Supervision
ICT/IT
Leisure Studies
Media Studies
Music Technology
Outdoor Education
PE
Performing Arts
Public Services
Sports Studies/Science
Theatre Studies
Travel & Tourism
World Development
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer:
ABB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows:
ABB
International Baccalaureate Diploma
Pass, with 34 points overall with 17 points at Higher Level
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
D in the BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
BTEC additional information
There are no additional requirements
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 39 must be at Distinction and 6 credits at Merit
Access to HE additional information
Offers typically exclude Social Care/Healthcare pathways
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H1 H2 H2 H2 H2 H2
Irish Leaving Certificate (first awarded 2016)
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
D3 D3 M2 in three Principal subjects
Cambridge Pre-U additional information
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer
Welsh Baccalaureate
AAB from 3 A levels
or
AA from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
There are no additional requirements
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
European Baccalaureate
79-85% overall
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *). * We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
-
our Access to Southampton scheme for students living permanently in the UK (including residential summer school, application support and scholarship)
-
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Foundation programmes for international students
A foundation programme will give you the language skills and subject knowledge you need if you're not qualified for direct entry to your chosen undergraduate course.
You'll progress to your chosen course after successfully completing the foundation programme.
Find out more about undergraduate foundation programmes for international students.
For Academic year 202223
A-levels
AAB
A-levels additional information
Offers typically exclude General Studies
The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects
Applied subjects
Art; including Design, Fine Art, Photography, Textiles
Communication Studies
Communication and Culture
Creative Media
Creative Writing
Critical Thinking
Dance
Drama
Film Studies
Health &Social Care
Home Economics
Hospitality and Supervision
ICT/IT
Leisure Studies
Media Studies
Music Technology
Outdoor Education
PE
Performing Arts
Public Services
Sports Studies/Science
Theatre Studies
Travel & Tourism
World Development
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer:
ABB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows:
ABB
International Baccalaureate Diploma
Pass, with 34 points overall with 17 points at Higher Level
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
D in the Business BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
BTEC additional information
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 39 must be at Distinction and 6 credits at Merit
Access to HE additional information
Offers typically exclude Social Care/Healthcare pathways
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H1 H2 H2 H2 H2 H2
Irish Leaving Certificate (first awarded 2016)
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
D3 D3 M2 in three Principal subjects
Cambridge Pre-U additional information
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer
Welsh Baccalaureate
AAB from 3 A levels
or
AA from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
There are no additional requirements
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
European Baccalaureate
79-85% overall
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *). * We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business. Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
-
our Access to Southampton scheme for students living permanently in the UK (including residential summer school, application support and scholarship)
-
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Foundation programmes for international students
A foundation programme will give you the language skills and subject knowledge you need if you're not qualified for direct entry to your chosen undergraduate course.
You'll progress to your chosen course after successfully completing the foundation programme.
Find out more about undergraduate foundation programmes for international students.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
The course is made up of a combination of modules. Compulsory modules provide a thorough grounding in the key concepts of business and business analytics.
You can choose from a range of optional modules to reflect your personal interests or future career aspirations. Options may include topics like digital business models, and operations management.
You can also broaden your studies by choosing:
You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.
Year 1 overview
Compulsory modules cover accounting and practical management skills. You'll draw on different disciplines to explore the development of business concepts and key technologies, giving you greater insights into the contemporary business world.
These modules lay the foundations for the rest of your studies. The variety of topics you'll study in year 1 will also help you to identify areas of business that most interest you.
Year 2 overview
You'll study a number of specialist core and compulsory modules with a data analytics focus. These cover topics such as forecasting, simulation, optimisation, data mining and knowledge management.
You'll also choose from a range of optional modules.
Year 3 overview
You'll continue to focus on data analytics while pursuing your interests by choosing from a range of optional modules.
For your final project you'll investigate a business problem or issue an organisation is facing and write a dissertation on it. This will put your analytical skills into practice, as you prepare for working life in your chosen career.
Want more detail? See all the modules in the course.
Modules
Changes due to COVID-19
Although the COVID-19 situation is improving, any future restrictions could mean we might have to change the way parts of our teaching and learning take place in 2021 to 2022. We're working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.
Find out more on our COVID advice page.
For entry in Academic Year 2021-22
Year 1 modules
You must study the following modules in year 1:
- Introduction. - Conceptualising Financial Statements. - Introduction to Double Entry & Accounting Equation & Trial Balance. - Adjustments: Accruals, Prepayments & Bad Debt. - Assets, Inventory, Depreciation and Revaluation. - Sources of finance and...
This module helps students build an intellectual foundation to business as a field of inquiry. The module presents a ‘big history’ of ideas to expose students to the major schools of thought in philosophy, politics and early thinkers of social science (ec...
This module helps students build an intellectual foundation to business as a field of inquiry. The module presents a ‘big history’ of ideas to expose students to the major schools of thought in philosophy, politics and early thinkers of social science (ec...
This module provides you with a broad view on key management related topics. It also provides a chance for you to gain hands-on experience on teamwork through preparation and delivery of a group presentation as part of the module assessment. The lectures ...
This module provides an experiential training in practical and applied skills relevant to the workplace. Students will be exposed to a wide range of skills and competencies in the areas of communication, teamwork, leadership, ethics and problem-solving. T...
• to introduce the main functions of management accounting systems; • to introduce the roles of management accountants in the context of for-profit-organisations; • to introduce the key traditional management accounting techniques.
This module helps students to appreciate the central importance of technology in the development of business organisations, industrial sectors, and national economies more generally - ‘from steam engines to search engines’. The module will locate industri...
You must also choose from the following modules in year 1:
Business analytics is closely related to management science and operational research. It refers to the use of statistical methods and models as well as empirical data to support the process of making business decisions. This module provides general knowle...
MANG1007 Management Analysis seeks to develop and enhance the basic mathematics and statistics knowledge and skills that are relevant to decision making in organisations. MANG1007 Management Analysis is a comprehensive module. It covers a wide range of fu...
Year 2 modules
You must study the following modules in year 2:
This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observ...
MANG2002 introduces simulation. An experimental technique, simulation is one the most widely used modelling techniques. This is because, unlike optimising techniques such as queuing theory, it requires few assumptions. As a result, analysts use it to solv...
MANG2006 introduces the building blocks of Management Science as a discipline, which is at the heart of decision-making. The module introduces the history and the context along with the general Management Science approach to decision-making. The rest o...
This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. SAS (Statistical Analysis System) is the leading data analytics software package. This module will cover the fundamental...
You must also choose from the following modules in year 2:
Programming is a structured way of giving a computer unambiguous instructions to perform specific tasks. Knowledge and experience of programming not only improves your employability but it also teaches you analytical skills such as breaking down a problem...
The emergence of the digital economy has unlocked new opportunities, leading to the creation of new innovations in data driven industries. New digital business models have also accelerated ‘creative destruction’, disrupting the existing business models of...
This module provides a deep insight in some key theories and topics in Financial Management. The module looks at how firms and corporation manage financial investment and decisions in the long term and short term. The module will discuss topics ranging fr...
This module explores the opportunities and challenges presented by the growing importance of the environmental agenda in the political, social economic and technological context. With increasing environmental awareness comes a need for commercially sustai...
This module considers the generic aspects of decision processes that take place at individual and organisational levels and demonstrates how various lines of enquiry and analytical techniques can help achieve better quality decisions. It draws sharp atten...
Operations management is concerned with the management of resources for producing and delivering products or services. Case study material will be used in the module to illustrate many of the important issues faced by operations managers as well as coveri...
Auditing and taxation are both essential elements of accounting. An appreciation of the two subjects is important not only for accountants but also for management. Auditing is a crucial element of financial reporting and corporate governance. Taxation imp...
Year 3 modules
You must study the following modules in year 3:
This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. Having learnt the basic techniques and principles of business analytics in previous modules, this module will introduce...
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data mining techniques to manage cust...
This module serves as the final project/dissertation for the students studying Business Analytics and Business Analytics with Placement Year. The final project provides you with the opportunity to conduct a large piece of research work on a topic of inter...
As organisations have become more knowledge intensive, the ability to manage knowledge has become a matter of competitive survival. This module is intended to provide students with a blend of theory and current practice in knowledge management in organisa...
Organisations are typically faced with many decision problems in the running of their operations and they strive to make better decisions by finding good, or ideally the best (optimal), solutions to such problems. This module is concerned with how decisio...
You must also choose from the following modules in year 3:
Programming is a structured way of giving a computer unambiguous instructions to perform specific tasks. Knowledge and experience of programming not only improves your employability but it also teaches you analytical skills such as breaking down a problem...
The module provides an overview of the diffusion of entrepreneurship in international settings, including USA, Europe, and developing economies, by examining entrepreneurial strategy, process and operations that entrepreneurs are engaged in at various sta...
The important contributions that high-growth firms make to the economy through their generation of revenue and jobs have long been recognised. Entrepreneurs often seek growth to maximise their returns, while others embark on a trajectory of ‘accidental gr...
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relat...
Project management is an integrated approach to achieve non-routine business objectives. This module aims to introduce the ideas, techniques and tools of project management as used in practice. Students will be equipped with both knowledge and underst...
This is a holistic module because it emphasises that its constituent topics dealing with diverse aspects of risk management are highly interconnected. Mastery of the subject is conceived as requiring a strong understanding of these interconnections. For e...
In today's highly competitive environment, though, strategic operations capabilities must be in place in order for organisations to provide goods and services that meet and exceed customer requirements. Key issues such as cost, speed, quality, flexibility...
Technological innovation is increasingly recognised as one of the most important sources of sustainable competitive advantage for businesses around the world. However, building an organization which can successfully and repeatedly create technological inn...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
- essays
- individual and group projects
- written exams
Your assessment breakdown
Year 1:
Year 2
Study time
Your scheduled learning, teaching and independent study for year 2:
How we'll assess you
- essays
- individual and group projects
- written exams
Your assessment breakdown
Year 2:
Year 3
Study time
Your scheduled learning, teaching and independent study for year 3:
How we'll assess you
- essays
- individual and group projects
- written exams
Your assessment breakdown
Year 3:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Libo Li is the course leader.
Careers
Business analytics skills are in demand. Your technical skills will be valued by organisations that collect and use large amounts of data, including:
-
government
-
manufacturing
-
healthcare
-
defence
-
consultancy firms
You'll be prepared for roles such as:
-
risk analyst
-
data analyst
-
data scientist
-
business analyst
This degree could also be the foundation for postgraduate study. It meets the entry criteria of many Masters courses that require quantitative or mathematical study.
The Business School and Southampton Law School run the Small Business Clinic which offers advice to those interested in starting their own venture. With input from local companies, it offers you training and the opportunity to work with a mentor from industry to test out your ideas and receive expert feedback.
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
work experience schemes
CV and interview skills and workshops
networking events
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £18,520.
What your fees pay for
Your tuition fees pay for the full cost of tuition and all examinations.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant that's linked to your chosen subject area.
We award scholarships and grants for travel, academic excellence, or to students from underrepresented backgrounds.
Support during your course
The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
When you apply use:
- UCAS course code: N100
- UCAS institution code: S27
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We aim to respond to you within 2 to 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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