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The University of Southampton

ARTD2108 Retail Futures

Module Overview

This module builds upon your introductory knowledge and skills acquired during Part One. You will develop knowledge and critical understanding of the fashion retail environment and its dynamic nature. As part of this module, you will consider the future role of fashion retailing and its place in the effective distribution of fashion product to the consumer. Changing consumption trends, retail evolution, challenges in retail, retail distribution, international retail strategies and retail spaces and experience. You will develop your enquiry and critical evaluation skills as you research this evolving area. You will be provided with lectures to guide you through some of the key areas and you will be expected to contribute to your own development through a programme of student led collaborative learning topics as you extend your understanding in this area.

Aims and Objectives

Module Aims

The aims of this module are: • to develop your critical understanding of fashion retailing and future developments in the changing retail landscape; • to understand theoretical and operational practices of fashion retail management and retail distribution, and their inter-relationships; • to develop the ability to apply strategic thinking to contemporary issues impacting on the fashion retail environment; • to develop an understanding of the role of technology and its impact on the fashion retail environment.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the critical evaluation of fashion retailing strategies in a range of organisation types with consideration of contemporary issues impacting on fashion organisations;
  • retail models, consumption theories, retail design, distribution and retail technologies, and their impact on creating successful retail propositions.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical and analytical skills and methodologies to problem solving situations and tasks;
  • make independent judgements in the selection and use of fashion retail marketing and management resources and market information;
  • critically reflect on your own work and be able to demonstrate the effective application of research skills.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • manage your workload effectively with a high level of flexibility and autonomy;
  • present your ideas and concepts in a structured and professional manner.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • illustrate a variety of different retail solutions for fashion brands and be able to propose enhancements, modifications or new concepts.


Indicative content for this module may include: • context of fashion retailing; • changing consumption trends; • retail evolution; • challenges in fashion retailing; • retail distribution; • international retailing strategies; • retail design & visual merchandising; • retail spaces & experiential retailing; • retail technology.

Special Features

This module will include a number of optional UK field trips, such as a retail trade show and retail experience research; these trips will be at the expense of the student and cost may vary depending on time and mode of travel. Your teaching and learning will be supported by digital instruction to support you with your retail visualisation.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • lectures; • seminars; • workshops; • project briefings; • tutorials. Learning activities include: • peer group learning; • reflection on feedback; • lecture & Seminar activities; • group discussion; • Study Skills Hub.

Completion of assessment task144
Preparation for scheduled sessions48
Wider reading or practice48
Total study time300

Resources & Reading list

Kent, T, Omar, O (2003). Retailing. 

Business of Fashion.

International Journal of Clothing Science & Technology. 

Fernie J, Fernie S and Moore C (2003). Principles of Retailing. 

Journal of Service Theory & Practice. 


International Journal of Physical Distribution & Logistics Management. 

Journal of Purchasing & Supply Management. 

Lynda (Software Tutorials).

Journal of Fashion Marketing and Management. 

Stephens, D. (2017). Reengineering Retail: The Future of Selling in a Post-Digital World. 

Halepete, J (2011). Retailing in Emerging Markets. 

Journal of Visual Communication. 

Supply Chain Management: An International Journal. 

Journal of Supply Chain Management. 

Morgan T (2011). Visual Merchandising: Window and In-Store Displays for Retail. 

Academic Skills.

Kunz, G & Garner, M (2011). Going Global: The Textile & Apparel Industry. 

Study Skills.

Galindo, M (2012). Fashion Worlds: Contemporary retail spaces. 

Retail week.


Adobe (Tutorials).

Riewoldt, O. (2000). Retail Design. 

Teufel, P, Zimmermann, R (2015). Holistic Retail Design, Reshaping Shopping for the digital era. 





MethodPercentage contribution
Digital presentation 30%
Report  (3000 words) 70%


MethodPercentage contribution
Illustrated report  (3000 words) 100%


MethodPercentage contribution
Digital presentation 30%
Report  (3000 words) 70%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Art Equipment and Materials: Drawing paper; painting materials; sketchbooks

REQUIRED Sketchbooks/Notebooks Implements for drawing / writing Credit for printing and photocopying USB Memory stick OPTIONAL Hard Drive Laptop Camera

Field Trips

Students will be required to pay for the cost of travel for optional UK based field trips. These trips are approx. £15-22 per trip depending on mode of travel.


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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