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The University of Southampton

ARTD2115 The Business of Games

Module Overview

Through a series of talks and seminars you will be introduced to approaches for the marketing, planning, and financing of various game products. The module will cover basic business and tax practices such as setting up as a sole trader or limited company alongside outlining innovative future business practices and models such as crowd funding, marketing, venture capitalist funding, funding applications and working with publishers.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • how to create a business proposition through critical analysis and practice;
  • different opportunities through which you might advance your ideas;
  • how different facets of your work inter-connect: the relationship between games, the marketplace, audience and finance providers;
  • key business theoretical and contextual themes relevant to your ideas and discipline.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • formulate and develop an ideal games proposition and broadly research its context, e.g. through the library, web searches and abstract association;
  • find links between your contextual data to develop new ways of moving your ideas forward;
  • recognise, explore, reflect on and evaluate visual, financial, marketing and textual information relevant to your ideas;
  • identify different and personal methods relevant to your discipline with which to develop your work.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • identify, select and draw upon a wide range of visual, printed and electronic sources;
  • demonstrate organisational skills;
  • understand and utilise appropriate academic conventions.


This module has been designed to give you a broad understanding of business practice within the creative industries and specifically within contemporary Games practice. Through a series of talks and seminars the different approaches to the marketing, planning, and financing of various game methods will be outlined from concepts such as Kickstarter style funding and marketing, VC funding and applications or working with Publishers and sole trading. The module contains readings from marketing, finance, and industry. You will also understand how business propositions can be developed through practice and simulations. You will be asked to develop a Business Portfolio (2,500 words) which contains sections on marketing, finance, branding related to a game concept. It is recommended that you utilise your current game idea from your module Games Development. The Business Portfolio should contain both written and visual content, with at least 10 academic references.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • talks; • seminars; • supporting material distributed via virtual learning environments (VLE) such as Blackboard, Panopto and Bob National. Learning activities include: • simulations; • workshops; • Critical Independent analysis (i.e., what have I learnt from developing my own business proposition?).

Completion of assessment task82
Wider reading or practice30
Follow-up work8
Preparation for scheduled sessions6
Total study time150

Resources & Reading list

Panaopto Recordings (via Blackboard).


Academic Skills Hub. (via Blackboard).

Guardian Games.




Portfolio Development


MethodPercentage contribution
Portfolio  (2500 words) 100%


MethodPercentage contribution
Portfolio  (2500 words) 100%


MethodPercentage contribution
Portfolio  (2500 words) 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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