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The University of Southampton

ARTD2127 Traditional and Digital Fashion Processes

Module Overview

This module encourages you to explore and experiment with ideas, with the aim of developing you into an informed and skilled designer. You will work according to the practices consistent with your chosen pathway: menswear or womenswear. Focusing your experimentation and exploration on traditional and digital processes in fashion design, you will undertake a range of technical workshops to build your knowledge of specialist traditional and digital skills. In addition you will develop a critical and contextual understanding of your pathway and your ideas in respect to themes of interest and the set projects.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • innovative practices, concepts and debates in the practice and theory of fashion
  • a research informed design practice
  • how to creatively integrate and apply a variety of media, processes, technologies and materials to realise your ideas
  • how to identify and apply the skills you will need to practice professionally in fashion
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • develop ideas by analysing and critically reflecting on concepts and themes
  • make independent critical judgments in the selection of ideas, materials and processes
  • evaluate and challenge the conceptual and technical boundaries of your discipline
  • critically evaluate the qualities in your work to relate your ideas to an intended context
  • realise your ideas through the evaluation and selection of appropriate fashion technologies and techniques
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate ideas effectively in a variety of formats including digital
  • study independently and produce work to set deadlines
  • effectively use a wide range of resources, including library and digital
  • employ digital skills to support your learning
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • solve practical problems independently and effectively
  • explore and exploit materials, processes and technologies
  • work and use machines and equipment competently in the studios and workshops
  • make material and technique selections to inform and challenge the practical development of your work
  • produce a portfolio of work including toiles, garments and digital outcomes demonstrating knowledge of production for a professional context
  • Explore appropriate pattern cutting, construction techniques and materials


This module marks the next steps in acquiring and developing practical skills in Fashion Design to allow you to become increasingly competent and independent. You will find suitable materials and working methods to realise your ideas and attend technical demonstrations. This module will build on your knowledge and understanding of Part 1 and will start to equip you with the skills necessary to develop your work in Part 2. Your growing knowledge of the context of your ideas will be supported by group and tutor discussions, which focus on a broad range of concepts and themes related to your practice and applied to your work. You will be encouraged to experiment with methods and techniques, which will allow you to develop your ideas. By working in the School’s studios and workshops and utilising the School’s central resources, you will further develop your practical knowledge of techniques and processes. You will have specific technical workshops related to your pathway that will include pattern cutting and garment construction, along with creative workshops on digital technologies, drawing and mark making, sketchbook development and visual communication. You will assemble a portfolio of work that demonstrates the development of your ideas and which contains resolved pieces of work that best exemplify your chosen fashion pathway and all workshops undertaken.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Group tutorials and discussions • One-to-one tutorials • Critical reviews • Creative and technical workshops • Visual presentations • Career and employability seminars • Industry insight from guest speakers Learning activities include: • Research, concept and design development • Drawing and illustration • Digital technologies and processes • Pattern cutting • Construction and garment making • Creative design and technical workshops • Portfolio presentation • Peer group learning • Group critical reviews • Self evaluation • Study Skills support

Completion of assessment task100
Wider reading or practice30
Preparation for scheduled sessions20
Practical classes and workshops90
Follow-up work100
Supervised time in studio/workshop78
Total study time450

Resources & Reading list

Blackboard. Panopto via Blackboard

Sissons Juliana (2009). Basic Fashion Design. 

Simon Sievewright (2007). Basic Fashion Design: Research and Design. 

Kevin Tallon. ‘Creative Fashion Design with Illustrator’. 

Kevin Tallon. ‘Digital Fashion Illustration’. 

Jenkyn Jones. S. (2002). Fashion Design. 

Basia Szkutnicka (2017). ‘Flats: Technical Drawing for Fashion’. 

Robin Schneider. Lynda.Com ‘Illustrator for Fashion Design; Drawing Flats’. 



MethodPercentage contribution
Portfolio Development 100%


MethodPercentage contribution
Portfolio Development 100%

Repeat Information

Repeat type: Internal


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Equipment and Materials

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/ additional text as appropriate Costs associated with the module may include key texts, research and fabric/material trips, fabrics, pattern paper, haberdashery, textile materials, yarns, sketchbooks, boards, drawing material, printing, photocopies, USB sticks, external hard-drive. REQUIRED Sketchbooks Drawing material including paper, paint and a variety of media Fabrics, threads and sewing materials Scissors and scalpel Cost for printing and photocopying Any material that you may wish to use for experimentation and production of final work USB Memory stick/s OPTIONAL Laptop Hard Drive Camera

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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