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The University of Southampton

ARTD3078 Professional Planning and Evaluation

Module Overview

This module provides an opportunity to evaluate your practice in preparation for graduation. You will be required to analyse potential areas of employment or further study and locate your developing practice in relation to areas of recognised or emerging practice within your specialist discipline. You will select and package work produced over the last year for presentation and prepare appropriate tools to communicate your position as an emerging practitioner.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • how to develop an appropriate professional plan for your introduction industry practice;
  • major developments in current and emerging media and technologies);
  • how your practice relates to the professional context of the graphic arts.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical enquiry and reflection to evaluate your work;
  • realise your ideas through the evaluation and selection of appropriate media, materials and processes.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate and present ideas in a variety of oral, written and visual formats;
  • employ digital literacies to support your learning.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • propose creative solutions to manage and negotiate the complexities of your practice;
  • identify and apply a range of specific practical methodologies and skills that relate to contemporary practice within Motion Design/ Graphic Design/ Illustration or Photography.


Indicative content for this module normally includes: • identification of specific areas of industry where your potential career could be situated; • discussions to identify key developments and strengths within the work you have produced on the course so far and enable you to evaluate your practice in relation to a developing understanding of the professional context; • mapping of a potential future trajectory and prepare material that will equip you to communicate your potential to employers, clients, customers or for further study. These materials will utilise both digital and analogue formats and be developed out of insight into the specific characteristics of your emerging specialist interests.   Professional Skills: • digital/creative content; • building a CV; • networking and the professional use of social media; • presentation skills (preparation, presentation style and practice); • time management and project planning.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • seminars; • lectures; • tutorials; • peer Review; Learning activities include: • review and revision of information provided during practitioner presentations and studio visits; • independent primary research and interviews with practitioners • peer group discussion; • guided independent research; • design and preparation of appropriate materials; • Study Skills Hub. Knowledge developed from presentations by professional practitioners and conversations with recent alumni will enable you to develop an understanding of a variety contemporary practice models within the graphic arts, alongside potential avenues for further study. Intellectual and research skills will be supported and enhanced with guidance and using material distributed via virtual learning environments such as Blackboard, Panopto and Presentation, peer review and conversations with your tutors will identify key concerns and ideas within the work you have produced and enable you to evaluate your practice against your developing understanding of the professional context. Packaging and preparing materials to communicate potential employers, clients, customers or for further study will further refine your subject specific and practical skills in the utilisation of both digital and analogue formats. Seminars and tutorials will support the further development of transferable and generic skills, helping you plan and organise your time to meet deadlines.

Wider reading or practice40
Follow-up work16
Completion of assessment task60
Preparation for scheduled sessions10
Total study time150

Resources & Reading list

Jean McNiff and Jack Whitehead (2009). You and Your Action Research Project. 

Gray, C. & Malins, J. (2004). Visualizing Research. A Guide To The Research Process In Art And Design.. 

Michael Polanyi (2009). The Tacit Dimension. 

Donald A Schon (1991). The Reflective Practitioner: How Professionals Think in Action (Arena). 


Cottrell, S. (2015). Skills for Success: Personal Development And Employability. 

Working Papers in Art and Design (This journal can be accessed through the TDNet Journals Gateway on the WSA Library Webcat). 

Louis Cohen, Lawrence Manion and Keith Morrison (2007). Research Methods in Education. 

Cottrell, S. (2013). The Study Skills Handbook. 

Jean McNiff and Jack Whitehead (2009). Doing and Writing Action Research. 

Panopto via Blackboard.

Palgrave (2015). University of Southampton Library Catalogue. 





MethodPercentage contribution
Portfolio  (2000 words) 100%


MethodPercentage contribution
Portfolio  (2000 words) 100%


MethodPercentage contribution
Portfolio  (2000 words) 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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