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The University of Southampton

ARTD3079 Professional Fashion Practice

Module Overview

The Professional Fashion Practice module aims to turn ‘the student into the professional’. You are expected to develop a more focused and resolved approach to your practice as well as performing more complex skills with confidence, evaluating your work and developing ideas from inception to realisation. In this module, you will create collections of work in preparation for the Final Collection module in semester 2; you will also start to edit and finalise your Professional Portfolio in readiness for graduation and employment.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • contemporary fashion practice
  • how to apply fashion concepts, techniques, and processes
  • how to identify and apply the skills you will need to practice professionally in the fashion and creative industries
  • an in-depth understanding of your specialist pathway encompassing design, industry practices and theory
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply enquiry and reflection enabling you to critically evaluate your work
  • challenge the conceptual and technical practices of fashion design
  • make independent critical judgments in the selection and use of ideas, materials, and techniques
  • establish a personal design identity by critically assessing your realised outcomes
  • identify the skills you need to practice professionally in fashion design
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate ideas professionally and effectively in a variety of formats including digital
  • use learning, library and digital resources effectively
  • demonstrate relevant interpersonal skills
  • study independently and produce work to set deadlines
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • identify an individual approach to fashion design through the realisation of practical work
  • resolve conceptual and technical problems in the production and realisation of garments and products
  • confidently use specialist machines and equipment
  • select materials, techniques and processes relevant to Menswear or Womenswear
  • professionally apply materials, techniques and processes to realise practical outcomes


Professional Fashion Practice builds on your experiences in Part 1 and 2, by providing a focus through which you can begin to synthesise your skills, ideas and working methods into ambitious fashion outcomes. You will analyse and evaluate your ideas and practice to acquire the skills needed to develop your work. An increasingly thorough understanding of critical thinking will help you recognise the strengths of what you are producing. You will become aware of the importance of the detail of your work. The module offers the opportunity to engage with a range of Menswear and Womenswear staff. You will be encouraged to be highly independent and self-motivated and to strive for ambition and confidence in the presentation of your work. You will continuously question and evaluate your work to arrive at focused creative outcomes which demonstrate qualities of originality, coherence and detailed understanding of how to apply specific media and techniques, producing refined pieces of work. Students will produce a range of fashion garments, supported by a professionally presented portfolio. Although the work undertaken in this module may resemble output produced in previous levels, the quality and depth of contextual awareness will be higher. The work and outcomes of this module inform the focus and thinking of the Final Collection module in Part 3 semester 2.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Project Briefings • Group tutorials and discussions • One-to-one tutorials • Critical reviews • Creative and technical workshops • Visual presentations • Industry insight lectures Learning activities include: • Creative portfolio development • Drawing and portfolio presentation workshops • Creative design and technical workshops • School resource based learning • Seminars • Peer group learning • Self-evaluation • Study Skills support Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore and investigate ideas, methods and techniques particular to your pathway. As in the preceding practice modules you will be encouraged to make links between methods, skills and practices that you have explored and developed. You will be supported by specialist staff who will help you to advance your work in relation to current fashion theory and practice. You will also be encouraged to identify and understand your target audience in relation to your fashion practice. Critical contexts will be outlined through briefings and lectures. Discussions in one-to-one and group tutorials will help you to become increasingly sophisticated in communicating the processes and outcomes of your work, as well as help you with your self-evaluation. During independent study you will be guided to learn how to manage your time effectively outside the taught sessions. Feedback on your progress and development will be given during tutorials, workshops and critical reviews. The summative assessment of your work will include a portfolio of work that demonstrates your experimental process and examples of work, which creatively address the set projects. The Academic Skills Library page for study skills support Harvard citing and referencing support including citethemright online resource Academic Integrity support Study Skills Workshops

Wider reading or practice30
Supervised time in studio/workshop78
Preparation for scheduled sessions10
Completion of assessment task120
Practical classes and workshops90
Follow-up work90
Total study time450

Resources & Reading list

Blackboard. Panopto via Blackboard An ongoing relevant reading list will be outlined in the project brief/s available on Blackboard. The following is a list of recommended equipment for the Fashion Design programme in Part 3: A4 and A3 Sketchbooks, Tracing paper and layout pad, A4 ring bound folders, Magic and masking tape, Glue stick, Drawing and painting material including pens, pencils, chalks, marker pens, inks, paints, brushes etc., paper shears [minimum 20cm], Fabric shears [minimum 23cm], Tape measure, Ruler [30cm], pattern-master ruler, Fine steel pins, calico, pattern cutting paper, various materials and fabrics for the projects. This is not a complete list of equipment and material needed, however it is an indication of what students need as a basic provision. Fabric and material costs will vary dependent on the students own choices and decisions suited to the projects undertaken.



MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/ additional texts as appropriate. Costs associated with the module may include key texts, research and fabric/material trips, fabrics, pattern paper, haberdashery, textile materials, yarns, sketchbooks, boards, drawing material, printing, photocopies, USB sticks, external hard-drive. REQUIRED Sketchbooks Drawing material including paper, paint and a variety of media Fabrics, threads and sewing materials Scissors and scalpel Cost for printing and photocopying Any material that you may wish to use for experimentation and production of final work USB Memory sticks OPTIONAL Laptop Hard Drive Camera

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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