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The University of Southampton

ARTD6154 Entrepreneurship

Module Overview

The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world. With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide you with the toolbox necessary to realise a commercial opportunity, including those that not for profit and social enterprise. This module will help you develop a range of employability-related skills to include self-management and intrapreneurship, as applied to large organisations. Although it does not constitute a formal pre-requisite, it would be advantageous for the student to feel comfortable engaging with quantitative data, particularly spreadsheet analysis.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • entrepreneurship and commercial exploitation in the creative industries;
  • the criteria for the development of a successful business plan and business plan presentation.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • analyse successful approaches to entrepreneurship and enterprise;
  • evaluate perspectives on future risk referring to qualitative and quantitative data.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • self-manage the development of learning and study skills;
  • operate effectively in a variety of team roles and take leadership roles where appropriate.


This module enables you to apply your understanding of the subject of enterprise and the skills necessary to prepare and present a proposal/plan for a new business idea or creative venture and how to sustain it. Indicative syllabus content for this module will include: Entrepreneurial Behaviours • Boardroom preparation • Negotiation and body language Finance • Investment • Investment strategies Marketing • Guerrilla marketing • Market research Law • Contract • Intellectual property • Tort

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Directed reading • Lectures • Seminars • Problem-solving activities Learning activities include: • Group seminar • Coursework • Independent study: reflecting on tutor and peer feedback; developing your knowledge through further research on your topic; discussion with peers; • Feedback on video case studies Relationship between the teaching, learning and assessment methods and the planned learning outcomes You will develop and manage a business plan with support from tutors, through peer group discussion and tutorials which will inform you about the criteria for its development. Teaching will focus on the establishment of a business and the avoidance of its collapse, for example through a realistic management of cash flow and budgets and the charging for creative design. The formative and summative assessment methods reflect the practices and techniques involved in presenting a business rationale and plan. Emphasis is placed on using the results of your research and skills development to create a convincing business proposal, informed by case study.

Independent Study174
Total study time200

Resources & Reading list


Bolton, B. and Thompson, J. (2001). Entrepreneurs: Talent, Temperament, Technique. 

Mullins, J.W. (2003). The New Business Road Test. 

Van Aardt, I. and Van Aardt, Carel and Bezuidenhout, Stefan (2000). Entrepreneurship and New Venture Management. 

Bragg, A. and Bragg, M. (2005). Developing New Business Ideas. 

Stutely, R. (2002). The Definitive Business Plan. 



Peer Group Feedback


MethodPercentage contribution
Business rationale and plan  (3000 words) 100%


MethodPercentage contribution
Business rationale and plan  (3000 words) 100%


MethodPercentage contribution
Business rationale and plan  (3000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate. The Stutley (2002) core text is an electronic resource available through the library service.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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