Final Project (Global Literary Industries Management)

Learning Outcomes

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• Demonstrate a sophisticated proficiency in writing in the varied registers of the cultural industries, including critical reviews, pitches, proposals, analytical commentary, interviews
• Demonstrate an appreciation of the social, economic and political contexts through which texts are produced, read and consumed

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• The theoretical history between literature, communication and the cultural industries, as it relates to the production, consumption and circulation of a wide range of cultural texts
• The practical implications of analysing literature and communication within the cultural industries, in relation to issues around genre, form, reading, marketing
• The social, cultural and political contexts in which literature and communication function and circulate and the theoretical concepts that have made them meaningful
• The institutions and practices that create and sustain literature and communication within the cultural industries, including publishers, newsprint, online content providers, art and heritage bodies

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Present knowledge and argument in a clear, structured and comprehensible manner, adapted to the needs or requirements of a particular audience or exercise
• Reflect constructively upon your learning, and make effective use of feedback received
• Evaluate concepts, principles, histories, theories, and practices and make critical judgements of the strengths and weaknesses of particular arguments
• Plan and structuring a task in areas of literature, communication and the cultural industries in which you have already studied
• Structure in coherent manner information and materials from disparate sources, sifting the relevant from the irrelevant

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Research with appropriate supervision the areas of literature, communication and the cultural industries which you have not previously studied
• Demonstrate a sophisticated proficiency in analysing the varied genres and registers that communicating in the cultural industries requires, these include writing reviews, proposals, pitches, blurbs
• Develop a research plan in relation to understanding a specific case study taken from the literary and cultural industries

This final student-led module allows you to put into practice the research and analytical skills that you have learned on the programme. Drawing on the ideas and content developed in prior core modules the one-to-one personal supervision that constitutes this Final Project will guide you on a research process that will:

• identify a topic, brief, or challenge relating to literature and communication in the cultural industries
• develop an appropriate proposal format for identifying and pursuing this topic (a publicity campaign, a grant application, an adaptation of an existing text)
• undertake appropriate independent and guided research
• analyse your findings with reference to relevant theoretical perspectives and critical studies
• respond to formative feedback through project redesign

Teaching and learning methods

Teaching methods include:

• tutor guidance
• written feedback
• peer feedback

Learning activities include:

• independent learning, including reflection and evaluation of feedback
• problem-solving activities
• independent research
• online reference material and tutorial notes
• peer-group learning

Resources & Reading list

Textbooks

David Hesmondhalgh (2014). The Cultural Industries. Sage.

Gary Thomas (2013). How to Do Your Research Project: A Guide for Students. Sage.

Amaranth Borsuk (2018). The Book. MIT Press.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External