ENGL6145 Communicating the Cultural Industries

Module Overview

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

the specific genres used in both written and oral communication for the creative industries
the importance of tone, audience, purpose, creative and ethical integrity in relation to communication in the creative industries
how to communicate in a precise, concise and clear way across a variety of different genres
knowledge of the research skills required for preparing written and spoken material

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Research and present material drawn from individual and archival research in an engaging way
Distil and rework primary and secondary materials in a way that is accessible to a wide range of audiences
Display, promote and disseminate your research in a variety of forms
Communicate creative ideas in an engaging and persuasive way
Research and select appropriate material form a variety of sources to support your own argument
Edit, proofread and critically evaluate your own work
Provide positive feedback to peers and help others develop their own projects

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Carry out your own research on a topic
Collaborate with others on a project
Speak confidently about your own research in public, creatively and persuasively presenting your approach to a topic

Syllabus

The module provides the opportunity to develop and practise the communicative techniques necessary to play a key role in today’s dynamic creative industries. You will develop an in-depth awareness of genre, form and style, as well as how to critically engage with and/or contribute towards creative work across a range of media, including printed, broadcast, the visual arts and social media. You will learn the art of presenting and promoting imaginative and innovative ideas persuasively, with precision and clarity; a skill which is becoming increasingly valuable in the digital age. The module uses case studies from experts in the creative industries as springboards for discussion of a variety of techniques. Core sessions will be followed by workshops exploring their practical application, reflection and tutor feedback. The skills you develop on this course will enable you become an effective and valuable communicator in the creative global marketplace. Specific topics that you may want to write critically or creatively about include: Writing for heritage Writing for the press Writing for reviewers Writing for funding Writing for the arts Writing for the archive

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Seminars Lectures and workshops • Individual guidance sessions in advance of the final assessment • Office hours for individual feedback on the assessment Learning activities include: • Preparatory reading and research prior to contact hours • Individual study and research

Type	Hours
Follow-up work	76
Lecture	12
Completion of assessment task	100
Seminar	12
Preparation for scheduled sessions	100
Total study time	300

Resources & Reading list

Cottrell, Stella (2011). Critical Thinking Skills: Developing Effective Analysis and Argument.

Godfrey, Jeanne (2013). How to Use Your Reading in Your Essays.

Ott, Brian and Mack, Robert (2010). Critical Media Studies.

Batty, Craig and Cain, Sandra, (2010). Media Writing – A Practical Introduction.

Greetham, Bryan (2016). Smart Thinking - How to Think Conceptually, Design Solutions and Make Decisions.

Assessment

Summative

Method	Percentage contribution
Written assignment	20%
Written assignment	20%
Written assignment	40%
Written assignment	20%

Repeat

Method	Percentage contribution
Assessment (4000 words)	100%

Referral

Method	Percentage contribution
Assessment (4000 words)	100%

Repeat Information

Repeat type: Internal & External