Skip to main navigationSkip to main content
The University of Southampton

ENGL6145 Communicating the Cultural Industries

Module Overview

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the specific genres used in both written and oral communication for the creative industries
  • the importance of tone, audience, purpose, creative and ethical integrity in relation to communication in the creative industries
  • how to communicate in a precise, concise and clear way across a variety of different genres
  • knowledge of the research skills required for preparing written and spoken material
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Research and present material drawn from individual and archival research in an engaging way
  • Distil and rework primary and secondary materials in a way that is accessible to a wide range of audiences
  • Display, promote and disseminate your research in a variety of forms
  • Communicate creative ideas in an engaging and persuasive way
  • Research and select appropriate material form a variety of sources to support your own argument
  • Edit, proofread and critically evaluate your own work
  • Provide positive feedback to peers and help others develop their own projects
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Carry out your own research on a topic
  • Collaborate with others on a project
  • Speak confidently about your own research in public, creatively and persuasively presenting your approach to a topic


The module provides the opportunity to develop and practise the communicative techniques necessary to play a key role in today’s dynamic creative industries. You will develop an in-depth awareness of genre, form and style, as well as how to critically engage with and/or contribute towards creative work across a range of media, including printed, broadcast, the visual arts and social media. You will learn the art of presenting and promoting imaginative and innovative ideas persuasively, with precision and clarity; a skill which is becoming increasingly valuable in the digital age. The module uses case studies from experts in the creative industries as springboards for discussion of a variety of techniques. Core sessions will be followed by workshops exploring their practical application, reflection and tutor feedback. The skills you develop on this course will enable you become an effective and valuable communicator in the creative global marketplace. Specific topics that you may want to write critically or creatively about include: Writing for heritage Writing for the press Writing for reviewers Writing for funding Writing for the arts Writing for the archive

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Seminars Lectures and workshops • Individual guidance sessions in advance of the final assessment • Office hours for individual feedback on the assessment Learning activities include: • Preparatory reading and research prior to contact hours • Individual study and research

Follow-up work76
Completion of assessment task100
Preparation for scheduled sessions100
Total study time300

Resources & Reading list

Batty, Craig and Cain, Sandra, (2010). Media Writing – A Practical Introduction. 

Greetham, Bryan (2016). Smart Thinking - How to Think Conceptually, Design Solutions and Make Decisions. 

Godfrey, Jeanne (2013). How to Use Your Reading in Your Essays. 

Cottrell, Stella (2011). Critical Thinking Skills: Developing Effective Analysis and Argument. 

Ott, Brian and Mack, Robert (2010). Critical Media Studies. 



MethodPercentage contribution
Written assignment 20%
Written assignment 40%
Written assignment 20%
Written assignment 20%


MethodPercentage contribution
Assessment  (4000 words) 100%


MethodPercentage contribution
Assessment  (4000 words) 100%

Repeat Information

Repeat type: Internal & External

Share this module Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings