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The University of Southampton

ENTR6033 Enterprise, Entrepreneurship and New Business Venturing

Module Overview

The module discusses key elements of new business venturing and provides a broad understanding of the entrepreneurship process.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • entrepreneurship and the relationship between entrepreneurs, owner-managers; Inventors and innovators;
  • the rise and development of the concept of business venturing;
  • the business venture process;
  • the criteria for the development of a successful business plan.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • analyse and interpret approaches and attitudes to enterprise, entrepreneurship, and business venturing;
  • evaluate, analyse, understand and interpret the activities involved in business venturing;
  • develop evaluative, research and investigative skills;
  • converse with key stakeholders about issues relevant to the development of a new Venture;
  • understand opportunity recognition, development and evaluation of business ventures in a variety of contexts.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
  • contribute successfully to group work;
  • utilise standard office IT software packages effectively;
  • synthesise, analyse, interpret and evaluate information from a range of sources.


- Defining entrepreneurship, enterprise and business venturing; - The business venturing process explained and critiqued; • Entrepreneurial capabilities, behavioural issues, skills and competences; - The business environment and the nature of entrepreneurial activity; - Environmental assessment; - Opportunity development, assessment and evaluation; - The creation and development of the business plan; - Business plan and business plan presentation; assessment and evaluation; - Business planning and business venture creation and development.

Learning and Teaching

Teaching and learning methods

Teaching methods include: Interactive case studies, directed reading, visiting speakers, lectures, interaction with Entrepreneurs, problem-solving activities and private/guided study. Learning activities include: - Assignments (group and individual) - Case studies / problem solving activities - Presentations - Visiting speakers - Practical exercises and videos - Private study

Independent Study126
Total study time150

Resources & Reading list

Spinelli Jr., S. and Adams, R (2012). New Venture Creation: Entrepreneurship in 21st Century. 

Kuratko & Hodges (2001). Entrepreneurship: A Contemporary Approach. 

Chell E (2001). Entrepreneurship: Globalisation, Innovation and Development. 

Bridge, S., O'Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. 

Wickham, P. A. (2006). Strategic Entrepreneurship. 

Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures. 





MethodPercentage contribution
Case study  (3000 words) 80%
Presentation  (30 minutes) 20%


MethodPercentage contribution
Coursework  (3000 words) 100%


MethodPercentage contribution
Coursework  (4000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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