Skip to main navigationSkip to main content
The University of Southampton

ENTR6033 Enterprise, Entrepreneurship and New Business Venturing

Module Overview

The module discusses key elements of new business venturing and provides a broad understanding of the entrepreneurship process.

Aims and Objectives

Module Aims

• to differentiate between entrepreneurs, owner-managers, inventors and innovators; • to define and apply a taxonomy of different types of entrepreneur; • to describe the principal characteristics of a typical entrepreneur; • to analyse the advantages and disadvantages of running one’s own business; • to understand and explain the concepts of entrepreneurship, enterprise and new business venturing; • to explain the business venturing process; • to evaluate the factors which give rise to, and support, the on-going development of business ventures; • to identify the influences upon success potential for new business ventures; • to explain the importance of business planning and business plans to the business venturing process; • to understand the nature and importance of a business plan.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • entrepreneurship and the relationship between entrepreneurs, owner-managers; Inventors and innovators;
  • the rise and development of the concept of business venturing;
  • the business venture process;
  • the criteria for the development of a successful business plan.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • analyse and interpret approaches and attitudes to enterprise, entrepreneurship, and business venturing;
  • evaluate, analyse, understand and interpret the activities involved in business venturing;
  • develop evaluative, research and investigative skills;
  • converse with key stakeholders about issues relevant to the development of a new Venture;
  • understand opportunity recognition, development and evaluation of business ventures in a variety of contexts.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
  • contribute successfully to group work;
  • utilise standard office IT software packages effectively;
  • synthesise, analyse, interpret and evaluate information from a range of sources.


• Defining entrepreneurship, enterprise and business venturing; • The business venturing process explained and critiqued; • Entrepreneurial capabilities, behavioural issues, skills and competences; • The business environment and the nature of entrepreneurial activity; • Environmental assessment; • Opportunity development, assessment and evaluation; • The creation and development of the business plan; • Business plan and business plan presentation; assessment and evaluation; • Business planning and business venture creation and development.

Learning and Teaching

Teaching and learning methods

Teaching methods include: Interactive case studies, directed reading, visiting speakers, lectures, interaction with Entrepreneurs, problem-solving activities and private/guided study. Learning activities include: • Assignments (group and individual) • Case studies / problem solving activities • Presentations • Visiting speakers • Practical exercises and videos • Private study

Independent Study126
Total study time150

Resources & Reading list

Wickham, P. A. (2006). Strategic Entrepreneurship. 

Chell E (2001). Entrepreneurship: Globalisation, Innovation and Development. 

Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures. 

Spinelli Jr., S. and Adams, R (2012). New Venture Creation: Entrepreneurship in 21st Century. 

Kuratko & Hodges (2001). Entrepreneurship: A Contemporary Approach. 

Bridge, S., O’Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. 





MethodPercentage contribution
Case study  (3000 words) 80%
Group presentation  (30 minutes) 20%


MethodPercentage contribution
Coursework  (3000 words) 100%


MethodPercentage contribution
Coursework  (4000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.