ENTR6037 Innovation and Technology Transfer
Module Overview
The UK government has recognised the importance of innovation and technology transfer in sustaining competitive advantage in the global knowledge economy. If successful innovation management is to take place, it is necessary to recognise when technology has commercial potential and evaluate how economic value might be captured.
Aims and Objectives
Module Aims
to establish how commercial potential might be taken forward into an existing or a new business. Understanding the importance of intellectual property and its protection is integral to this process. The means by which technological innovation is shaped by market opportunities and constraints is also explored.
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- conceptual and theoretical models of innovation;
- the significance of innovation for competitive advantage;
- the need to recognise and evaluate the commercial potential of innovation;
- how commercial potential is taken forward into a new or existing business;
- the significance of technology innovation to the sustainability of societies.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically evaluate a variety of theories and concepts relating to innovation;
- apply problem-solving techniques;
- discuss the role of universities in the exploitation of the research knowledge base;
- understand the role of incubators and science parks in supporting new businesses;
- understand the role of technology innovation in sustainable development in different international contexts.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- take a ‘critical thinking’ approach to the development of ideas;
- communicate ideas and arguments fluently and effectively in a variety of written formats and spoken formats;
- work effectively as an individual, or in a group;
- identify own personal attributes applicable to a variety of peer work situations in work and non-work contexts;
- use library and other resources effectively, and apply bibliographical skills.
Syllabus
• Introduction: Understanding innovation and its significance • Evaluation of innovation • Aligning technological potential with market constraints and opportunities • Pathways to commercial exploitation • Protecting and managing Intellectual Property portfolio • The role of technology innovation in social value creation and sustainable development • The role of technology innovation is the rise of the sharing economy • Assessing new developments: group presentation • Aligning organisational, entrepreneurial and technological trajectories • Evaluating commercial exploitation strategies • The role of the university, incubators, science parks in supporting innovation
Learning and Teaching
Teaching and learning methods
Teaching methods in this module are exclusively lectures. Student participation, small group activities, short case studies exploring real-life examples and other teaching methods will be integrated in the lectures as warranted. Lectures may include the use of videos, case studies, and, where possible guest speakers. You will be encouraged to reflect on your own intuitive skills and to explore these through negotiation with others in problem solving scenarios. Learning activities: • Lectures • Case studies • Private study Contact = 24 hours approx Guided study = 126 hours approx Total study = 150 hours approx
| Type | Hours |
|---|---|
| Teaching | 24 |
| Independent Study | 126 |
| Total study time | 150 |
Resources & Reading list
Ries, E. (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses.
Goffin, K. and Mitchell, R. (2010). Innovation Management: Strategy and Implementation using the Pentathlon Framework.
Tidd, J. and Bessant, J. (2013). Managing Innovation. Integrating Technological, Market and Orgnaizational Change.
Teece, D. J. (2003). Essays in Technology Management and Policy.
Assessment
Formative
Report
Summative
| Method | Percentage contribution |
|---|---|
| Group presentation (25 minutes) | 20% |
| Individual reflection (500 words) | 5% |
| Report (3000 words) | 75% |
Repeat
| Method | Percentage contribution |
|---|---|
| Report (3000 words) | 100% |
Referral
| Method | Percentage contribution |
|---|---|
| Report (3000 words) | 100% |
Repeat Information
Repeat type: Internal & External
Costs
Costs associated with this module
Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.
In addition to this, students registered for this module typically also have to pay for:
Textbooks
Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.
Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.