The University of Southampton

UOSM2022 Social Enterprise

Module Overview

This is an interactive and practical module aiming to inspire students to social enterprise and entrepreneurship by giving them an experiential introduction to human centred design processes. The emphasis in this module is on the translation of knowledge into action and the development of enterprising skills such as identifying user needs and addressing these needs through collaborative co-design and action, being resourceful and leadership. A secondary aim is to develop students’ confidence in developing a personal brand using blogging and social media. A third aim is to raise an awareness of the support available to students for social enterprise activities at the university (both financial and non-financial).

Aims and Objectives

Module Aims

The module takes you through the principles of systems thinking and design thinking to develop a solution to a social problem. The focus is on your ability as students to work collaboratively to use research to understand the challenge, to design a solution, and to present it to a panel of experts. In the process of doing so you will evolve core graduate skills:, collaboration, problem-solving, critical analysis, innovation, resourcefulness, public speaking, visual thinking and visual presentation.

Learning Outcomes

Learning Outcomes

Having successfully completed this module you will be able to:

  • Work in teams and develop leadership skills to design a solution to a social challenge
  • Understand the importance of balancing planning with action
  • Communicate effectively, in both oral and written form, using and justifying argument within presentations and short reports
  • Manage personal time to complete tasks to deadlines
  • Conduct qualitative problem-solving research
  • Reframe challenges as opportunities
  • Brainstorm effectively
  • Prototype and iterate solutions to social challenges
  • Understand different models for feasibility and sustainability
  • Pitch ideas persuasively
  • Reflect on, and be reflective about their learning experience
  • Develop an understanding of personal branding


This module is an experiential introduction to social enterprise and entrepreneurship through a human-centred design process. It takes students, stage-by-stage, through a process of conception, design and delivery of a idea for social change. Each stage is broken down into individual tasks which propels each team further towards the execution of a prototype social venture. The module is intended as a launchpad for further explorations of student enterprise activity, whether as an independent entrepreneur or as a contributor to on-going social ventures.

Special Features

• Opportunities for mentoring through University’s wider student enterprise support activity • Opportunities to work on social enterprise projects with Enactus • Field trips to social enterprise conferences at Said Business School • Integration of personal development processes into learning experience • Integration of Wordpress and video blogging into personal development process

Learning and Teaching

Independent Study126
Total study time150

Resources & Reading list

Bornstein, David & Davis, Susan (2010). Social Entrepreneurship: What Everyone Needs to Know. 

Stokes, D. ,Wilson, N. and Mador, M. (2010). Entrepreneurship, CENGAGE Learning. 

Sommerrock, Katharina (2011). Social entrepreneurship business models. 

Prahalad, C. K (2010). The fortune at the bottom of the pyramid : eradicating poverty through profits. 

Stanford Social Innovation Review.

Polak, Paul (2008). Out of poverty: what works when traditional approaches fail. 

Yunus, Muhammad (2010). Building social business the new kind of capitalism that serves humanity's most pressing needs. 

Harvard Business Review Blog.

Nicholls, Alex (2007). Social entrepreneurship: new models of sustainable social change. 

Novogratz, Jacqueline (2009). The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World. 

Elkington, John & Hartigan Pamela (2008). The power of unreasonable people : how social entrepreneurs create markets that change the world. 

Osterwalder, Alexander. Business model generation: a handbook for visionaries, game changers, and challengers. 

Next Billion: Development Through Enterprise.

Guardian Social Enterprise Network.



MethodPercentage contribution
Blog 20%
Individual report  ( words) 50%
Oral presentation  (10 minutes) 30%


MethodPercentage contribution
Individual report  ( words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Travel Costs for placements

A trip to the Emerge Social Enterprise conference in early Oxford (approximately £30 registration + £30 train fare as of 2015 rates).

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Google+ Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.