Dr Rob Angell BA(Hons), MSc, PhD

Associate Professor in Marketing Research

Associate Professor in Marketing Research at the University of Southampton Business School.

I am Associate Professor in Marketing Research at Southampton Business School. Previously I was Senior Lecturer at Cardiff University.

My research interests span advertising, sponsorship and retailing, and I have a passion for quirky research methods and methodologies.

My ideas have been published in the Journal of Retailing, Harvard Business Review (HBR), Journal of Advertising, Journal of Advertising Research, Plos One, European Journal of Marketing, and many others. I am a co-author of two Routledge anthologies (one on humour and advertising, the other on the future of managing food).

Staff Member

Department of Digital and Data Driven Marketing

Research

Publications

Teaching

Contact

Research interests

Advertising, Media Multitasking, Sponsorship, Food Retailing

PhD Supervision:

I am open to PhD applications

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Articles

Book

Maon, F., Lindgreen, A., Vanhamme, J., Angell, R., & Memery, J. (Eds.) (2018). Not all claps and cheers: Humor in business and society relationships. (1 ed.) Routledge.

Book Chapters

Angell, R. J., Gorton, M., Memery, J., & White, J. (2018). Did you get it? Newsjacking: what it is and how to do it well. In F. Maon, A. Lindgreen, J. Vanhamme, R. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business and Society Relationships (pp. 111-116). Routledge.
Maon, F., Lindgreen, A., Vanhamme, J., Angell, R. J., & Memery, J. (2018). Foreword and acknowledgement. In F. Maon, A. Lindgreen, J. Vanhamme, R. J. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business And Society Relationships (pp. XXV-XXXIII). Routledge.

Letter/Editorial

Lindgreen, A., Campelo, A., & Angell, R. (2016). Introduction to the special issue on Co-management of Purchasing and Marketing. Industrial Marketing Management, 52, 4-5. DOI: 10.1016/j.indmarman.2015.07.009

Review

Angell, R. J. (2011). Book review: The Aging Consumer: Perspective from Psychology and Economics. International Journal of Market Research, 53(3), 439-440. DOI: 10.2501/IJMR-53-3-439-440

Measuring Marketing Effectiveness (UG, PG)

UG Dissertations

Dr Rob Angell
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3017

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