Module overview
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Ideas, objects, theories and makers that have informed the discipline in a global context
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Identify strengths and weaknesses in your academic skills
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Test ideas through critical reflection using a variety of physical and digital sources
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Demonstrate and apply enhancements, modifications or new concepts that include Equitable, Diverse, Inclusive, Ethical and Sustainable Solutions.
- Investigate and present a variety of fashion marketing strategies and fashion management processes, improvements and solutions for the Business and Fashion Marketing environment.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Teaching | 48 |
Independent Study | 252 |
Total study time | 300 |
Resources & Reading list
Textbooks
Jackson T & Shaw D (2009). Fashion Marketing . Basingtoke: Palgrave.
Posner H ( 2015). Marketing Fashion . London: Laurence King.
Lancaster.G & Massingham L (2018). Essentials of Marketing Management. Oxford: Routledge.
Easey M (2009). Fashion Marketing . Chichester: : Blackwell Publishing.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio
- Assessment Type: Formative
- Feedback: You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback, contributing to the written summative feedback given at the end of the module.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |